Often Ambitious: A Photography & Business Podcast
Often Ambitious is for photographers, creatives, and entrepreneurs who want to work less, make more, and build a business that actually supports their life, not one that runs it.
Hosted by business strategist Alora Rachelle, this show is grounded in lived experience. Alora built a six-figure wedding photography business while raising kids, then went on to help wedding photographers generate over $3 million in collective revenue through Wedding Atelier. She’s done the work, questioned the rules, and helped others stop overworking for underwhelming results.
Each episode cuts through the noise with conversations about profitable pricing, boundaries without apology, authority without hustle, and growth that leaves room for creativity, rest, and a life you don’t need a vacation from.
If you’re ambitious but done with burnout, performative busywork, and chasing success that costs you everything else, Often Ambitious is for you.
Often Ambitious: A Photography & Business Podcast
139. How to Master the Soft CEO Life
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
With the impending crash & burn of hustle culture, pivoting to a soft CEO life is what you should aim for.
The soft CEO life is one with the perfect mixture of relaxation and revenue, one where you choose to have a more balanced life than chasing 9 figures.
Hustling too much will lead you spiraling to never being content, which also leads to sometimes neglecting people in your life. The Wedding CEO program teaches not just this, but doing less while making so much more money.
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