Wedding Atelier: Photography Podcast

The 3 Steps You Need to Book 10k Weddings (this year)

• Alora Rachelle

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In this masterclass today we're gonna be talking about the three steps to booking 10 K weddings as a photographer. Because ultimately the goal is to stop hustling to burnout, sacrificing all of your weekends. I know as much as anybody else who has a family, who likes to travel, who has life goals, does not wanna spend 30 plus weekends a year dedicating that to their job, there is a better way and there's an easier way. So before we dive in, put your phone on d and d. Hello. Not that I can hear you, but my computer eyes can see you. Feel free to grab a notebook and a pen to take notes. We're gonna talk a little bit about a marketing campaign, whether it is Barbie. And then we're gonna dive into Wicked a little bit and feel free to screenshot me and tag me at alo Rochelle any time during this. Let me know what you're loving. Let me know your favorite part, and I will immediately share After this class is over, I will pause for a picture now. Okay, moving on. So let me know which one are you, are you a profitless Penny? Maybe you feel like at the end of the year you have nothing to show. For how busy you are? Maybe you have no inquiries. Maybe you feel like you're just, you're ready for your glow up. You're like, I have no inquiries. I feel like my business is burning to the ground by itself. Where are my couples at? Like where are the weddings? Maybe you can't sell Chloe. Maybe you just can't get on a call, or you get anxiety about thinking about emailing and inquiry and just like standing by. And you're like what's your budget? Oh, funny. That's what I charge. The amount of times. The amount of times I hear that. And then overbooked, Olivia, maybe you're just like I don't know. My life's a mess, but it's gonna be okay. But clearly it's not okay. And you're not okay. And no judgment in the chat. I have been all of these people. So which version are you right now in your business? Let me know. Let me know. Let me check. That's crazy overbooked. Olivia. Oh no Paige, no inquiries profitless, penny. For sure. Somehow overbooked and underpaid. You're like, where is the money? Where is the money, Ashley, where are the weddings? Why am I booked and I'm poor? I remember saying that one time. I was like, why am I so busy? But I'm so poor. It's like the math's not math in do we say that anymore you guys? I apologize. I'm a millennial. Things come in and out and I just don't know what's cool anymore. This is my struggle. So all the. People who are coming in, let me know in the chat why you're here today. Which one are you? Are you a profitless? Penny? No inquiries. Natalie can't sell. Chloe or overbooked Lydia. So we're gonna dive into the agenda today, how the wedding industry has changed. How couples are booking right now and the three steps to booking 10 K weddings, and of course an invitation to the wedding Atelier, my brand new revamped program. So let's dive in. But before I get into all of the accolades and fun stuff, I'm allura. I started my wedding business 12 years ago, shooting very cheap weddings, second shooting, all of those great things. And I'm now gonna teach you the strategies today that help me go from burned out to CEO, making a hundred k. Peacefully with two little ones, and I think at the time my daughter was four and my son was a newborn, so it can be done. I've also helped hundreds of wedding photographers build profitable businesses since 2016, so I'm not a new mentor. I've been around here a while. My first offering was a 30 minute FaceTime mentorship in 2016, so I know a thing or two. Okay, so tell me in the chat right now why you want to book 10 K Weddings. Really, I want you to dive into why before we get into any of this stuff, so that we really know why we're doing this versus being like, I wanna be rich and that's a great reason, but there needs to be a deeper reason that kind of guides you and holds true as you have to make big jumps and leaps in the business, and you telling yourself when you're scared to raise your prices. Being like, I just wanna make more money. It's just not enough, I think, to really guide you. So it could be more time with family, less imposter syndrome. Maybe you wanna hire more photographers, maybe you wanna have an associate team. Maybe you wanna donate to charities, maybe you wanna give more. Maybe you wanna help others. Maybe you wanna support your family. Maybe you just wanna outsource, make impact or live a life of luxury or more vacations and weekends. Perfect. We got support. My family build something bigger and I like expensive things. Valid. We all wanna be London titon. Let's be so real. Financial security so I can be more creative with my clients. Ooh. Without feeling stretched too thin. Yeah, no, that totally makes sense. I feel like you get so busy if you're in wedding season, you're going back to back with weddings. You like start forgetting your clients' names and you're like you there pose next to them. And that's how you know, you're like reaching burnout. Because I wanna live the life I dream, support myself, my family, more time off for sure. Yes. What is rest? What is a vacation? I take care of myself, deliver the best services to my clients. Ooh, these are all good. Love. Okay, now I want you to let me know what do you think is actually stopping you from booking 10 K Weddings? This is interactive webinar, but I really just wanna ask because I want to know, and I think maybe it's good to just get it out there and be like, okay, wait a minute, what is holding me back? Why haven't I raised my prices? When was the last time you raised your prices? That's another one I wanna know. Which one of you guys have not raised your prices in a year or two or three? Imposter syndrome? Yes. Can you explain imposter syndrome? Confidence. I feel like I'm too new and I don't know if my work is popping like that. Popping is crazy. I love it. Yes. Okay. Oh, Lord's really making us expose ourselves today. Sorry guys. At least you have an avatar. Nobody knows who you really are. But I think this is important. If I could wear a shirt that's Be so for real, I want you to be that. In your business, I want you to be so honest with yourself and be like, okay, this is what I'm struggling with, but this is how I'm gonna take the steps to get to where I wanna be. Versus be like, oh, I have imposter syndrome. I can't do anything. I'm like, that's not the answer. So you are here because maybe you want your couples to go from inquiry to book. In tour hours.'cause who doesn't? You want more dream wedding inquiries than ever before. You want them booking your top package without questions or with add-ons. That's the best. Or maybe you feel like it's time for a rebrand. Like you wanna launch a rebrand that fills inbox your inbox with dream weddings and repels the rest. Like you wanna be at a point where you don't need to accept 30 weddings, 25 weddings a year, because. You wanna actually only attract the best of the best. The weddings where you're driving there and you feel oh my goodness, I can't wait to shoot this wedding. The content's gonna be so good, I'm gonna be able to have fun. Like those are the kinds of thoughts you should be having versus being like, oh, here we go. Another wedding, another day, another dollar. You want your website to compel your dream couples to hop on a call and book you. You want them to already know we are ready to book. That's the best part of an inquiry when they're so ready to work with you.'cause they've already seen your work, they already know. And of course you want to double or triple your prices and charge 10 K for weddings. So maybe right now you're just getting ghosted. And you're feeling discouraged, right? I hear this a lot, especially with this new economy shift. Maybe you're hopping on a call and it's exhausting because you have no idea what to say, and then you feel lost, and then you get scared, and then what happens? You let the couple take over and then they're like, okay we'll see. We'll get in contact with you versus you being charged of the call, or most couples book your lowest or middle package and you're like. Why? Sometimes I have people who are like, I can't even book my lowest. And I'm like, okay, this is an SOS. Maybe you haven't rebranded in a while. But you constantly tweak your website because it needs help. Or you'll see a trend and be like, Ooh, let me change that. Or you thought of something randomly be like, oh, let me just add this in my captions, in my abouts right to make me sound cool, but obviously it's not working. Or maybe you're ready to raise your prices to get out of the current clientele you're in. And I say this all the time, but there are different customers at every set of price points. And we'll talk about that too later. Or maybe you just wanna stop booking 25 plus weddings to make a hundred K. I understand. I know what you want because. I know you wanna be a profitable CEO with thousands to spend and save, right? Or you just want an iconic personal brand that only attracts dream couples and repels the rest You're at the point where you're like, okay, I've hustled to get to this point, or I've made a certain amount of money, or I've booked a certain amount of weddings. I know who I wanna work with. I can't put it on paper. Or maybe you just finally want that artist mindset with unlimited creativity and strategies you can implement in your work and in sales and your marketing. Or you just wanna build a life first based business. If you have kids, if you wanna have kids, if you wanna get married, all of these things. Anything that involves your life so that you can vacate during busy season, maybe take a month or two off just because you can, not even going on vacation, you're just like, I'm actually outta office. Love you guys. Bye. Or you just want a wedding photography business that you have created your own way, at minimum a hundred KA year, which is essentially the goal. Okay. So you're gonna learn the same strategies that our students have used to raise their prices, book their highest package so they can actually build a six-figure business. And we've helped dozens of girls do this. So meet Savannah. Savannah tripled her rates and made over 150 K in one year with converting Google searches into luxury bookings. Meet Emily. She rebranded three times without results until she used our artist story, and then she booked a hundred and K while recovering from childbirth and took sales calls from the nicu. And this is a true story. If you go on my sales page, she talks all about it. She was booking weddings in the hospital waiting room. It's possible. It is definitely possible. And Jenna was stuck at 2,500 for five years. I remember she came and joined our program and she's I can't do this anymore. She's if I can't make this work, I should hang my hat. It's been long enough. I've been way too cheap. So I ripped her prices apart and she ended up booking a six k wedding And of course her husband's if you book that wedding, you're going to Hawaii. So I think. She went to Hawaii good for them. So now I'm gonna tell you my story'cause you're probably like okay. El Laura, like you could talk about us, but what do you know? I know I went from broken, busy to profitable CEO with children. Okay, so here's my story. I booked 30 weddings in 2017 charging three K. And that's not including second shooting guys because I had friends and we would shoot for each other. It was, I don't even know how much more it was than that could have been 40. I didn't raise my prices'cause I was scared no one would pay them. I was scared I would break my business. And the very famous thing that people say to you, no one's gonna book you for X amount of price. Like I wouldn't even pay that. What do they know? I rebranded a few times a year to boost my confidence for major imposter syndrome, and I will tell you about that because I changed my brand so much y'all. The designers were like, are you sure? Like it's every six months, right? I felt like a terrible mom.'cause I was always gone. I was gone every weekend and I was always on the computer editing. I was also gone during the weekdays because all of my packages included engagement sessions, like even I think even my lowest one did. So I debated burning the whole business to the ground. Yes, I made six figures, but I was not happy and that video was actually real. So as a result, I was burned out and depressed. My biz was a hot mess, for lack of better words. My brand was unclear. I made more or less because I never raised my prices. So what I would do is be like, oh, I don't wanna book as many weddings. So I leave my prices alone and then book less weddings, and then my income tanked, right? And I shape shifted my brand all the time because I'm like, Oh, this is trending. Let me change my colors, let me change my vibe. I didn't have a strategy. I was just doing stuff. I say this all the time, it's if you feel like you don't know what you're doing, then I know you're just doing stuff and you can only do that for so long. Like it's good for the hustle phase if you're getting, your business off the ground. Here you are guys. These are brands. This one I did myself and Word document, shout out to me for always being there for me. I think this was a WordPress block. Now all of these, I think were a second shooting, and I did a lot of like lifestyle stuff to pay the bills, but as you can see, it was like one year your curse of girl. One year you're strictly documentary. One year you're a boho girly. And then one year, what is this? The world will never know. I call this shape shifting or even better brand whiplash because I was a new person, y'all, I think every few months I didn't even know what was going on. I was like, oh, I think I just want, another brand launch. So I had a choice I could keep spending all my money on shiny object syndrome whenever I saw a nice template. That's really what it was. Template customization was the death of me, or I could create a strategy, stop mindless spending and scrolling and figure out what weddings I wanted to book and what couples I wanted to work with. Versus the ICA where it's my dream client is a girl who shops at Madewell. No, I flipped that on its head and just created something my own way. So afterwards, I hired a web designer. That's why you guys gotta stick to the professionals. And I created an amazing brand story to implement my website as my main strategy. So I knew. This was a long time ago, but I knew I wanted something editorial and I wanted to mix documentary together. So if you look in the past, I felt like I had to pick. I was like, you're either light and airy. Or you're dark and moody, or you're an educator, you can't have both. But then finally I was, I just owned it and I was like, you know what? My style is both so I'm just gonna mix it together. And if they don't like it, they don't have to hire me. Like you are not forced to work with me. There's tons of inquiries in the sea? And I was able to actually get. Consistent inquiries where couples would say, oh my gosh, I've been searching for a photographer with a style like yours forever. You're doing something that nobody else is doing. I'm so glad I found you. Are you available They were price shoppers. And I attracted couples that shared my values, that loved my work. They were willing to pay my middle to highest and add-ons. It was to the point where they were Like, please don't give away our inquiry yet. I have to talk to my husband. And I was like. Going back when I shape shifted, people were like, oh, we'll get back to you. We're looking at other photographers. No, like when I stuck to myself, it was like, wait a minute, I don't know anything like this. I cannot lose her. So I was confident in my brand once and for all, just from the strategy to the visuals to what I was putting out there, and of course what I was able to achieve. And so I feel like everything lived in perfect luxury harmony. As a result, because of the demand, I tripled my prices. The clients kept coming. There was like a little lag in inquiries and then it was like boom. And then I hired and trained my associate team to book weddings.'cause I had my son, as you can see, my little squish, my squished is four now, but back then he was a baby. And I said, I only wanna book 12 weddings a year. But I can launch a team so I book less and I doubled my income, and I had the best of both worlds. I had a summer, I went on vacation for the first time since the pandemic, which was the first time I ever went on vacation. Me and my family went to Disney World. We were going to, we actually explored Lake Michigan because we have such beautiful things here and I don't know, I feel like I actually had it all and I'm like, so this is what a CEO is like, is building a strategy, creating something, and building this dream life while having kids, like people say you can't have it all. But I am proof that you really can have it all and you can have it all with a newborn. Here's my hot take. The market actually isn't saturated, but if it were, it would be a good thing. Here's why this would mean. Like I said before, everybody wants this. Everybody wants a wedding photographer. All you have to do is to convince them to book you specifically or attract people that already want to book you specifically, and I hate to say it, but copying your peers prices or competitors in the industry doesn't mean you're gonna get bookings. I had so many people in my dms being like I already know what to charge. I already looked at what everybody else was charging in this area, and I'm like, but how much do you need to charge to pay your bills? Radio silence. And also having a website doesn't mean you're gonna attract dream couples 24 7. It's a little bit deeper than that, and you can't just post a reel of you dancing and get a hundred inquiries anymore. Gone are the days guys where your reels go viral and they're like, that's my photographer. She can dance like no other to this trending audio. So what is working right now? Charging profitable packages that actually keep you in business because without this. you're not even gonna make it. And I think they say most businesses fail within the first year. And I think they say most photography businesses fail in three years. So designing a brand that actually attracts dream weddings and repels price shoppers. Those two things go hand in hand. That's like the non-negotiables. And then once everything is aligned, your visuals are good, you know what you're doing, then you're gonna have a strategy and you're gonna market like crazy to where your dream couples are at. So that this is like you are attracting them. They're inclined to wanna book with you. There's no forcing in the dms. There's no cold pitching. I'm just, I'm not into it. But you will learn sales psychology to book weddings at your highest package without feeling salesy. And so pricing psychology and sales psychology actually go hand in hand. And it's actually tried and proven to make. Sure that they book your middle to highest package or something custom, which is even higher. So let's talk about the three steps to booking 10 K weddings that gives you this profitable business that you want so bad. Now, introducing Frank. I love him. We love Frank. He's the best father of the bride, is one of my all time favorite movies. But also, can we give. Perks de Franc. He was a luxury wedding planner, and I did some research on him, and if you haven't heard like this masterclass before, you'll be very shocked. But let's dive in. The first step that you need is an incomparable brand. So if you were like me, maybe the mistake that you're having right now is like you launch a website rebrand every year or six months, or maybe you haven't launched one in a few years. Maybe you don't have this to your plan, like maybe you're just posting on social media and all your images are outdated or. You don't have a clue who you are or what your brand even stands for, like why you're a wedding photographer. Why do you love this, what your style is. And as a result, you're gonna attract couples that aren't a dream or aren't a fit. And you're wondering why. You're like, okay, do I really wanna do this? Why is everybody having such better luck than me? Why am I not attracting? Dream couples. So let's discuss Coaches Comeback because I will always probably do Coaches Comeback because it was the most iconic rebrand of the century to me. I still love Coach Beck. I wish I could get you my denim wallet right now. The signature coach. Amazing. So Coach went from your mom's favorite bag to Gen Z's iconic bag. Now how is that? Coach made a plan. They wanted to appeal to Gen Z, who was essentially their dream client. Now, why would they do that? Because apparently, gen Z is the largest generation standing with the most money available to spend. So they went to the data. I think they actually got, a strategist that was working with Gen Z or knows about the Gen Z demographic, and they created a brand strategy to appeal specifically to Gen Z. So they then launched the iconic rebrand of the decade using celebrities in every single generation. So let's meet Meg. Meg came to us without a brand or understanding of who she was or her dream clients, and she just moved from a different state and wanted to book weddings. So when she implemented her artist story, she was able to actually get aligned inquiries and she went from$3,500 to sending eight K custom proposals and has since then made well over a hundred K in 12 months. So brand strategy, it works so needless to say. Coach understands that with a unique brand strategy and with marketing relationships, they're actually now considered a laid back, affordable luxury brand. It is high-end. Coach uses leather, like we love her. It is high-end materials. It's not plastic like Michael Kors, and so they create a brand. That stood out to their dream clients and they did it perfectly strategically. And I feel like coach bags are still iconic as they launch new campaigns. The signature denim that came out in February sold out, and I'm still on a wait list. I don't know. I might be on a wait list forever. But anyways, so with an incomparable brand, we can help you launch a strategic rebrand maybe. It just needs a refresh.'cause a lot of times people come to us and they're like, oh, I've already had a rebrand. But it does need tweaks. It does need new images, it does need new messaging.'cause the copy doesn't sound like me and I hired a copywriter. We can help you with that. And as somebody who was a serial rebrand, went to school for web design and psychology. I know a thing or two, right? So you'll also create this brand story and use it to guide your business instead of just doing random things or shape shifting and trend shifting. And then your clients will actually tell you what your secret sauce is, and you'll be able to build a brand so iconic that you can raise your prices repeatedly without pricing, drama. Okay, so pricing psychology. The common mistake is maybe your prices range from 2K to three K and you're like, okay, there's no profit. What's the point? Maybe your clients want everything in the kitchen sink for three K or less. I had a student and she was like, yeah, my, my middle package was three K. And they were like that's not in our budget. I said, no, we're not even entertaining that three K is at least average, right? We're not playing tug of war for a couple thousand dollars for, 10 hours of coverage. You pulled your prices out of the and have no clue how much you actually need to stay in business and pay your bills. Or even worse, your popular package is the lowest. This is the biggest sign that you need pricing help. If your popular package is the lowest and you have no clue how to get couples to even book the middle, let alone the highest package. Okay, you guys, let's talk about fr. Let's give it up for him. He's the best. He's the best. So we're gonna guess how, actually, I want you guys to guess in the chat. Guess how much Frank's wedding planning rates were? Okay, so he was a luxury wedding planner in the nineties because I remember when he listed his prices, he was like, welcome to the nineties, Mr. Bonk. I can't be the only person who loves this movie. Okay guess in the chat. 5,600 Show Grace, LOL 3000. You think 3000 is what a luxury planner will charge. I love this. I gotta move on.$18,000. A what? Yes. 20 K page. You are so close. Actually, face on the floor.$18,000 in the nineties. Okay. In the nineties. It's crazy. This is literally crazy. So it gets better because. That's not how much it is technically with inflation now. So I'm like, okay, let me see how much money 18 grand in the nineties is to today.$43,000 fam.$43,000 today. That is how much So can we just, George Banks, he was so valid in this movie. I'm just like, all she wants is her dream wedding and I'm older and I'm like 18. I was like, what in the world? Why were they willing to pay this in the nineties? You probably asked yourself like, what in the world is anybody even worth that much but he was the best. So I remember the wife telling him that Frank is the best. She's seen his work. She was selling her husband on hiring Frank because she already knew she wanted to work with him because he was the best in the industry and because she valued what he did, valued his work and to be fair, Frank is the best. Now let's ask ourselves what would f Frank do? So if f Frank wants to raise his prices from 5K to eight K to 11 k. I suggest there's two different ways you can actually have your prices. You can have anywhere from two to four packages or ranging at a range, right? Because you're like, okay, I will eventually wanna get, let's say I want eventually wanna get to 11 K, but I know that I need to start lower and build up. Obviously that's what packages are for, but I know a lot of people who get to a certain place where they're like, I want a flat rate package because it is a non-negotiable for me to spend this amount of time. And with this deliverable, right? Maybe it was like. They need 10 hours of coverage and they have to do an engagement session. So they would do a flat rate of X price and then if they wanna add more things on, they can, they discuss it on the call. If you're really good at sales, you can absolutely do a flat rate and couples won't think anything less. So let's ask ourselves, what would f Frank do in a package positioning situation? If I were fr when he was starting out,'cause obviously he's at 18 k, maybe I would do something like this. And then the higher package should feel like a steal. It should feel like a deal. So this is like how I would help somebody go from eight K to five figures. Now I am not telling you to drink the Kool-Aid. You don't need to triple your prices and charge 10 K. Oh yeah. Like obviously there is a system which is like how it goes. It's like a ladder. So let's say you're at three K. I want you to aspire to move on to the next level. Because I know some of you guys are like, what in the world? Why is she showing us an eight K pricing starting? Because obviously we will be working towards that, right? But if you're down here right now starting, it's no big deal. But I don't want you to stay here because only do and gloom, right? Surely you will close your doors in the industry in a few years if you wanna at least make six figures. Now, if you're okay with making less or if you're okay with making more and sacrificing your weekends and stay at three K don't even listen to me like, why'd you come, right? But if you wanna book less and make more, you are gonna have to raise them. So this is like how we teach to raise your prices without raising your nervous system and anxiety. Okay? Now I'm gonna give you some real talk though. Low pricing does repel high-end weddings, and I'm gonna say why, and I can speak from experience myself, but lower pricing is actually associated with affordable, cheap, and little to no experience. People know if they're gonna pay for something cheap. That it's gonna either be low quality or it's not gonna last long. And price shoppers eat that up because they're like I'm getting a deal. I'm getting a steal. This is my budget. And that's fine. You can stay at three K if that's where you wanna be. But. At this price range, I am gonna be real with you. People do compare photographers like crazy to see if they can get a deal. Unless you have something different and of really good value, they'll be willing to stretch their budget for you, which I. Have experience with my students and it can be done. You can get out, but just wanna be real with you guys and let you know what's gonna be at every pricing range. So meet Katie, she was terrified to get on a phone call with her clients, but she wasn't booking and we had to fix it, right? She was scared to get on a phone call, but she wasn't booking. So we did a pricing makeover live in one of our group calls Because the middle package was the least profitable at three K and offered way too much. We actually raised them and it moved things around a little bit, and she was actually able to book 16 K in weddings in just a month with just pricing psychology, that's how powerful all of these methods are and how they all build up on each other. So how we help you, I want minimum everyone's prices to be starting at 5K. With profits to spare, I want you to be able to more than break even, or not be in the negative at the end of the year, right? And your clients want it all, and they should be willing to raise their budget to work with you. And it's possible. We've done it time and time again. This side of the world does exist. People are willing to pay more? And also, you'll know your cost of doing business and you'll know how much you need to stay profitable, and you'll have a goal of working towards it. You can be like, okay, this year I'm willing to book this many couples at this price point, so you'll have a strategy. And we want your package, the popular package, to be your middle to highest, and with possible add-ons included. So the last part of the three steps is gonna be attracting dream weddings. So let me know if this is you. Maybe you post and ghosts'cause you're overwhelmed with social media, or you just make tweaks to your outdated website, hoping inquiries come your way. maybe your images are outdated and your captions are laughable because you say, I love these photos, vibes running in the sunset together. I love this photo. I love my couples. Like there has to be so much more depth to this than just posting and being like, okay, I marketed. That's it. That's all I need to do. The inquiries should be coming. Or maybe you think to yourself, okay, what's the point? No one's gonna see this anyway. So let's talk about the famous Barbie marketing campaign. Barbie, the movie, one of the best marketing campaigns of all time. I will always probably talk about Barbie, the movie, but their strategy I. And the reason why it worked was they triggered nostalgia and they brought us back, at least us girlies to our childhood memories of playing with Barbies. But they also had hundreds of collaborations and partnerships so that they could expand this campaign to a wider audience. So they didn't just pick one marketing platform? They had multiple different strategies and partnerships, and I'm talking about from. Food, make shoes to close. Barbie's strategy was one that marketers, I think like myself, will be talking about for years to come. So Barbie was the highest grossing film directed by a woman and worldwide in 2023. Barbie was number one at the weekend box office for four weeks, and it's the most successful global release and Warner Brothers history. All because of Marketing Fam. So how did Barbie do it? Barbie launched its first teaser trailer December 15th on 2022, which is about seven months before it released in July. So they had seven months to put all their efforts into marketing. Which resulted in a billion dollar box office. Yes, I said billion. So Mattel specifically linked with more than 165 brand partnerships ahead of its premier and every category imaginable from health and beauty to homeware, to clothing, to accessories, to fast food. You can't even see right here, but y'all, there is a Barbie burger and there was pink sauce. I couldn't do it'cause I was just, I was scared that it would be chemical poisoning for me. But they covered everything. So what can we learn from Barbie? Have an intentional marketing plan so you can be everywhere. Try anything and everything because the money will always follow the loudest person in the room. Not the most talented, unfortunately. And I've said that quite a lot, is like something I coined as the money, the fame, whatever, it always goes to the person that is top of mind that has more visibility. Just because you're talented doesn't mean anything.'cause you could be talented and nobody's talking about you maybe have a terrible client experience. Doesn't matter how talented you are, if somebody who's not as experienced as you takes really good care of their couples or is everywhere at once, they're going to get booked. So let's talk about the Wicked Marketing Campaign. So Wicked is a record breaking hit, but it did not hit$1 billion in the Box office like Barbie, but Wicked is actually the highest grossing Broadway musical of all time. So it did have some wins, but why do they not hit 1 billion? And so you can see in here I took some notes in my Notion Dashboard about they had the exact same marketing budget because I think wicked. Tried to copy Barbie. Let's be real like nobody has on a marketing campaign like Barbie and then Wicked's oh, we'll just do the same thing. We'll just partner. Except they partnered with 400, 400 partnerships and they didn't hit a billion. I would be mad too. I'd be like, okay, hold on. Now we did March every way, shape, and form like. Why did this not hit a billion? Couple of reasons could be that it was a limited audience. So Broadway musical, doesn't have the biggest fan base. While it is a large fan base, not everyone who loves Wicked actually went to go see it clearly. And they said that the movie targeted younger audiences.'cause Market Barbie did market like pretty much anyone from the fifties who was alive then and had Barbies all the way down. I guess Wicked was more for like millennials and Gen Z. So there you go. And it doesn't have the nostalgia appeal that Barbie had. For older generations, which I don't know when Wicked actually was released like the first time. But yeah, so this, I would definitely do a marketing strategy on of okay, how is it that somebody could have 400 partnerships but not hit a billion, and then somebody who has only 165 does. So this is definitely some kind of, there's some kind of marketing thing that is off. But as I like to say, I think the wedding industry is the Barbie of marketing already, because everyone already wants a wedding photographer. Like I said before, in the beginning of this training, you don't have to convince people they need you. They're looking to buy that. You want you. You just need to make sure that you are everywhere and you have the visibility and you're attracting the right demographic that books you. Plain and simple. A lot of times with wedding photographers, it's just marketing like your pricing could be right, but if you're not getting inquiries, doesn't really matter, right? So we help you attract dream weddings because we teach a strategic four part marketing plan that's easy to implement so that you are everywhere at once. And that's not just social media. Social media is important, but that's not the only reason. There are many other ways that you can market in your business in a way that feels comfortable for you, in a way that you can show up. there's no limit to what you didn't do in terms of marketing, and it's free, right? Plus, your work will be a reflection of who you are and what you want to shoot. And so we have on-demand website reviews and portfolio reviews, and I can be able to tell you like, this doesn't match with what you said. Like in your artist story, they don't connect. You're not showing the right image that's saying the same thing, like visuals and words need to speak together. And you'll be proud to show off a website that feels like you and you'll be booking dream couples that value your work as an artist at higher rates, and you'll be getting inquiries from everywhere because you put all this work in place months ago, just like Barbie. So meet Allie. She joined charging 3,200 for everything and she had a dream of becoming a destination photographer, but had no idea where to start. So she actually used our marketing strategy plan and she implemented it on TikTok. So she went viral many times and she was able to book destination weddings ranging from nine K to 11 K. Yeah, she's a five figure photographer, y'all. And when I first found her, she told me, she was like, I'm burned out. This is my last shot before I close this business down. Honored to be able to have helped her do this. Okay, so now you know the three steps to booking 10 K Weddings is an incomparable brand pricing. Psychology and attracting dream weddings. So this is how your business will look like without one or the other. So without an incomparable brand, you'll feel like an imposter photographer.'cause maybe you just don't know who you are and it's hard to be confident in something that you're just unsure of. Maybe feel lost. Maybe you struggle with an identity crisis, maybe, and mindset, or you feel like you're always in a creative rut. In terms of pricing psychology, maybe you struggle to book your cheapest package or you give them everything for nothing, or you don't break even and you're losing money to be in business or with attracting aligned weddings, you're just not getting inquiries and the couples you do get ghost you or you get price shopped and let's be real. No inquiries, no bookings. You need all three. You need all three of these strategies and concepts because missing one will affect the entire business. So there is one belief that is probably holding you back from success. So we're gonna dive into mindset stuff. I can't raise my prices and book high-end weddings. Do you guys agree? Let me know in the chat. Okay? Guess what? You actually don't have to hustle and burnout to scale to a six figure business, and I'm just gonna show you what that looks like. So here's what a hundred K math can look like. So there's 52 weeks in a year. Let's say you want half of your weekends free. That's 26 weeks. That's 26 weddings. But if you want even less, maybe you wanna book 20 weddings at 5K, and that's a hundred K in revenue. Now that is only 50 k technically in profit once you give 20% to savings, 30% to taxes, give or take. And so you're left with 50 K. Don't forget about owners pay. So then let's say, okay, I'm willing to book 20 weddings at 10 K. Like maybe that's a good life for you. It's worth it. That would be 200 K in revenue, and that would be a hundred K in profit, boom. Marketing plan already. Business plan already created. So we teach you how to work less and actually make more. And here's an example of what that looks like. So this is what a 12 k month looks like. It's pretty simple. You got a couple portraits, and this is the bare minimum for portraits. I hope you're charging more than$500 for portraits. And two weddings in a month. That's already a 12 k month. So maybe I have elopement photographers, so I like to show this example, but maybe you do elopements for 5K on weekdays, and then you do, you raise your prices to, 7, 8, 9 k on your weekends, and then your portraits have gone up. Oh, sorry, that's a 26 K month. Okay, so you're like, I want a 30 5K month'cause I'm greedy. You can raise your portraits when you get to this point. If you're at five figures, you honestly, your portraits should be at nine 50. Absolutely. And then let's say you do elopements. You're like, okay, it's no big deal if I do elopements on my off weekends.'cause I only have two weekends that I spent and this is pretty low lift. You get a portrait, then you have a wedding, you have an elopement. What is that, three or four hours? Portrait, wedding elopement. That's 30 5K month. So let's say you wanna add associates and you're like, okay, I raised my prices. Let me hire a team. Or maybe my portraits now are gonna be super high end because I have a family and I need to count for that. Or you wanna do one elopement, or your team does the elopement, whatever you wanna do. This is gonna be a 40 k month, so you only need 20 weddings a year to actually be booked. K.'cause we saw the math. You only need 10 weddings at 10 K to make a hundred k. You saw the math. So here are some of the drama free book beliefs you probably need, and you can screenshot this'cause it might help you as you go along your road in raising your prices. My dream couple exists. You don't have to take on everybody. That is, if there's one thing you can learn today is you don't need to book 30 weddings. It's just, it feels weird to be like, oh my gosh, I'm not booked. Or, oh my goodness, I can't book all the inquiries. I'm like, do you need all of them? Do you need all of the bookings? Yeah, my brand stands out in the industry. If others can do it, so can I. I can build a peaceful a hundred K business. Why not me? The hard work now pays off later. When I make more, I book less. I can raise my prices to 10 K and you could even just say, I can slowly raise my prices. Or you can just be like, I'm the best photographer in the industry. I can do this. I got this. If you'd like to get access to all the strategies and implement everything and see what our clients made 2.5 as a collective have done. You're invited to join us inside. I'm so excited to be talking about this because I had to keep the name a secret for so long. But we are here. We are out in the open. This is our program. So this is for you if you're tired of feeling like a starving artist in your business. You're ready to book Dream Weddings at your highest package. You're ready to double your prices free up your weekends. Maybe you're just ready to launch a strategic iconic rebrand. You're like, it is time for me to get out there and put my best strategy forward. So what you get is you get the course portal, you get a student workbook. Everything is housed inside of our circle platform. So the community and the course will be in the same place. And you also get private podcasts for the course and for the calls, and you get a woke book. And you get email templates and scripts. You never have to start from scratch. And then of course, twice a month you get live group calls where we will just get some laser coaching strategy and you can also get feedback on your stuff, whatever it is that you want. That is what those calls are for. And one of my favorite things is you get feedback reviews. So you can submit a website page to me and I will rip it up for you. I'll rip apart your messaging. I will look at your portfolio to make sure everything is on brand, everything is aligned, everything makes sense. Of course, you get the community. And we're now implementing monthly marketing strategy calls. So in one month you can plan out all of your marketing and schedule it and not have to worry about it. And then of course, when you make your first 100 K in the program, you'll get instant access to our six figure suite, where we can have even deeper conversations. How you can scale past a hundred K without having to book more weddings using of course sales strategies. And so here's, I forgot to add the modules but it will all be dripped and released on May 5th so when you join, everything will be dripped live because we're revamping everything. So you guys will get to, everyone will experience it live. The existing alumni will experience it live. And so think of it as it'll be done with you versus opening this huge course, not knowing where to start. We're all gonna start together. So me, Elise, she actually booked two dream clients in two months of joining in the middle of busy season. So that's how easy it is to implement. And why should you join now? Because you could raise your prices today. You could map your year to a hundred K today. You could create a plan and start marketing today, or you could book your next wedding inquiry today. Plain and simple. Meet Jen. She joined Wedding Atill eight, wanting to raise her prices, and she was like, I don't know how to do it. I want to do it. She had no mindset drama, actually. She's seen other people do it. I just a plan. So she doubled her prices after working with me and made 38 K in two months. Crazy. You can listen to her podcast if you scroll down a little bit her journey from scientist to artist. Incredible. So what is the investment for six months total of a payment plan? It's 500 bucks a month for six months, or one time payment of 3000. Everything that you're getting is to help you create a hundred K wedding business, all the things, and you get 12 months of support as well. So what it could look like when you join. You can book a top package book a six K wedding. A lot of people, their first six K wedding is like huge. It's not new mental. And a common question I get is okay, I book so many weddings or I still have a nine to five. What if I don't have enough time? That's why we give you the podcast'cause I know photographers are booked and busy. And I always learn best listening to podcasts so you can always binge what you missed. You can always listen to the course lessons as they drop live. And yeah, while you're on your way to your session or even while you're doing laundry.'cause I know life is busy and when should I really expect to get results? So within the next seven days, it's this easy to calculate your profit and expenses, to create your new pricing and then book your next wedding. Like it's that easy. If you're able to put in those two pieces, it's that easy to figure out how you're gonna book your next wedding because we give you a sales script that kind of guides the conversation to having couples book with you. So meet Julia. She enrolled in 48 hours and wasn't booking at six k. And she already looks like a luxury wedding photographer, right? We restructured our packages on our one-on-one call, and now she's sending proposals at 12 k in just two weeks of joining. Crazy. She was just on the podcast. It already hit six figures in my business. Is this really for me? And so I'm gonna ask you a question. If you already made a hundred K, are you booking more than 20 weddings a year? Are you on vacation or are you burned up? Brenda. Oh, that's so funny. Are you booking 10 K weddings? If not, then this program is definitely for you and we can help you Definitely get on the road to getting there. I just would love to part your guys' stuff in full detail. We'll do all that work and get it done because I think it's like now is the perfect time to start getting ready. For busy season and I have, some of my students are booking last minute weddings, like somebody's getting married in July. She's yeah, like she booked in a couple of days and I'm like, why is she getting married in July? Like I don't, it's April, so there are still last minute weddings. They are coming micro weddings. I want you guys to be able to raise your prices with micro weddings too. Okay, I'm gonna let you guys go and I gotta go eat a ginger chew'cause I have no voice. So you guys will get the replay as soon as I press leave. And thank you guys so much for joining. If you have any questions, DM me, send me a voice message. You know me. We're friends now and I will see you later.

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Alora Rachelle

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