The Blissful Biz
Welcome to the Blissful Biz podcast with Susanne Rieker, where we dive deep into how to build an online business that's profitable, simple, and truly joyful in the wellness and yoga space. Every week my guests and I share proven strategies on how to build a strong brand, create impactful offerings, and tackle those mindset blocks that might be holding you back. Whether you're a yoga teacher looking to expand online or a wellness entrepreneur ready to scale, this show gives you actionable steps to create a purpose-driven business that aligns with your passions and lifestyle. I'm your host, Susanne Rieker, and I'm here to help you turn your expertise into a thriving digital business - no matter your age or where you're starting from. Learn more at www.susannerieker.com or follow me on Instagram @susannerieker.
The Blissful Biz
10 Keys to Building a Sustainable Yoga Business with Gwen Ferreira
I'm sitting down with Gwen Ferreira, a business coach and mentor for yoga teachers. Gwen shares her journey from burned-out yoga instructor to successful online entrepreneur, offering valuable insights on creating a sustainable and profitable yoga business.
Here are the 10 key takeaways:
1. Diversify Your Offerings: Expand beyond regular classes to include workshops, retreats, teacher trainings, and online courses.
2. Create a Strategic Offer Suite: Start with your non-negotiables, find your specialty, and build a pathway from lower-priced to higher-priced offerings.
3. Rethink the Membership Model: Be cautious with yoga memberships in 2024 and beyond. They work best as a retention tool rather than a primary offering.
4. Embrace Hybrid Business Models: Combine in-person and online offerings for flexibility and multiple income streams.
5. Focus on Your Community: Create offers that align with both your passion and your audience's needs.
6. Learn from Mistakes: Don't be afraid to make mistakes – they're part of the entrepreneurial journey.
7. Keep Moving Forward: Take consistent action, even when faced with setbacks.
8. Provide Implementation Support: People crave community and help with implementing knowledge, not just more information.
9. Be Strategic in Marketing: Find softer ways to build your community that align with yoga values, rather than aggressive sales tactics.
10. Invest in Learning: Don't hesitate to seek help or invest in learning business skills to complement your yoga expertise.
Connect with Gwen
To learn more about building a successful yoga business, follow Gwen on Instagram or visit her website at yogacareerwithgwen.com.
Remember, building a sustainable yoga business takes time and effort, but with the right strategy and mindset, you can create a thriving career doing what you love.
Learn More
➡️ Join the Blissful Biz Hive, my FREE community for yoga teachers to help you build a purpose-driven and profitable online business.🐝
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