Boss Brown Women

How to Lead with Purpose with Sanna Vohra of The Wedding Brigade

March 16, 2020 Lavanya Aneja Season 1 Episode 7
Boss Brown Women
How to Lead with Purpose with Sanna Vohra of The Wedding Brigade
Show Notes

Coming hot off the heels of the glorious wedding season, I thought it only fair to release an episode on the gargantuan 50-billion-dollar Indian Wedding Industry. The behind-the-scenes making of “The Best Day of a Bride/Groom’s Life” involves soaring amounts of stress, rigorous and continuous planning on the back-end, and little-to-no joy for the family members involved. 

Taking a break from her high-powered Wall Street career for her sister’s wedding in India, Sanna Vohra came face-to-face with this very reality, and realised just how disorganised the Indian wedding industry was. There existed to no one-stop-shop to browse wedding inspiration content, purchase garments and accessories, and book vendors and locations. That’s where The Wedding Brigade comes in. 

In this episode, we discuss everything from her start as an entrepreneur, how she charts a vision for her company, books and habits she swears by, and the future of the Indian wedding industry. Tune in to hear more about how Sanna is revolutionising the Indian wedding industry, constantly transforming her business to keep up with consumer needs, and leading a company with discipline and purpose.