Boss Brown Women

Mastering the Art of Impactful Storytelling with Ishita Yashvi of Cross Border Kitchens

August 19, 2020 Lavanya Aneja / Ishita Yashvi Season 2 Episode 4
Boss Brown Women
Mastering the Art of Impactful Storytelling with Ishita Yashvi of Cross Border Kitchens
Show Notes

Food is something that isn’t just essential to our survival, but to our happiness as well— it’s a delight to the senses, something that brings family and friends together, a mark of celebration in cultures worldwide, 

Ishita Yashvi, along with her three childhood friends, decided to start Cross Border Kitchens to deliver the magical experiences they grew up having with food to the rest of the world. Today we discuss her journey from earning her living flipping burgers at McDonald’s as a teenager, to becoming head of marketing at the iconic Forest Essentials, to now following her passion as CMO at Cross Border Kitchens. Tune in to hear more about her entrepreneurial journey, and her advice for budding CMOs and marketing executives.