Boss Brown Women

Knowing Your Customer and Defining Your Niche with Ayushi Gudwani of FableStreet

August 27, 2020 Lavanya Aneja / Ayushi Gudwani Season 2 Episode 5
Boss Brown Women
Knowing Your Customer and Defining Your Niche with Ayushi Gudwani of FableStreet
Show Notes

After spending almost a decade having a thriving corporate career with McKinsey, Ayushi Gudwani has lived and breathed the life of the quintessential, modern-day professional woman in India. In the time, she became acquainted with the core challenges faced by her colleagues in the industry. 

One such common pain-point she noticed was getting access to premium workwear catering to Indian body types and preferences. After over a year of intense R&D in the segment, Ayushi founded FableStreet in 2016 in the pursuit to deliver high-quality, fashionable workwear for the professional woman in India. Join us as we discuss her strategy to create a proprietary sizing algorithm for the Indian body, her journey building and leading an exceptional team, and her vision for FableStreet going forward.