Boss Brown Women

Building a Luxury Brand Delivering Ancient Ayurveda with a Modern Twist with Nikita Mehta of Fable and Mane

December 17, 2020 Lavanya Aneja / Nikita Mehta Season 2 Episode 11
Boss Brown Women
Building a Luxury Brand Delivering Ancient Ayurveda with a Modern Twist with Nikita Mehta of Fable and Mane
Show Notes

If you have any Indian ancestors, you’ve probably had the quintessential experience of growing up with some delightful oil champis (with Panchatantra stories to boot) from your grandparents that helped keep your hair long and strong. 

Today’s guest, though born and brought up in London, had the pleasure of experiencing this heartwarming tradition throughout her childhood with her grandma. So when stress and adulthood, in general, brought along with it hair troubles, she decided to go back to her roots and rediscover the ancient Ayurvedic tradition of hair oiling. 

On a mission to deliver the benefits of this technique to the rest of the world, brother-sister duo, Nikita and Akash Mehta started Fable and Mane in 2020. Since it’s launch during the pandemic, it’s already sold out TWICE at Sephora US, and is on track to become the go-to luxury haircare brand. Tune in to hear their story!