Did you know you could be sitting on a goldmine within your business in the form of unregistered Intellectual Property? It’s not as hard as you think to register IP (yes, really).
In this episode Aisling talks to the IP and brand master that is Liam Birkett. Liam has had a vast career in Intellectual Property, design, marketing, sales and P R. His company was responsible for the corporate identities, product and brand creation plus marketing initiatives for both blue chip companies and SMEs in Ireland and internationally. Liam is a consultant expert to the European Commission Framework Programme and a past president and Fellow of the Institute of Designers in Ireland.
Learn about the different mechanisms for IP registration, what sort of ideas qualify and how to turn the whole thing into a brand story and PR exercise.
If you have an idea you’d like to talk about you can reach Liam Birkett via LEO Tipperary or via his email (mentioned in the podcast).
You can reach LEO Tipperary on localenteprise.ie Tipperary, or get in touch with them at their base in Clonmel, via Twitter or Instagram @LEOTipperary.
You can talk to the podcasting team at The Business Fairy Digital Marketing Agency on Twitter or Instagram @tbfcentral using the #SMECommunityPodcast.
Did you know you could be sitting on a goldmine within your business in the form of unregistered Intellectual Property? It’s not as hard as you think to register IP (yes, really).
In this episode Aisling talks to the IP and brand master that is Liam Birkett. Liam has had a vast career in Intellectual Property, design, marketing, sales and P R. His company was responsible for the corporate identities, product and brand creation plus marketing initiatives for both blue chip companies and SMEs in Ireland and internationally. Liam is a consultant expert to the European Commission Framework Programme and a past president and Fellow of the Institute of Designers in Ireland.
Learn about the different mechanisms for IP registration, what sort of ideas qualify and how to turn the whole thing into a brand story and PR exercise.
If you have an idea you’d like to talk about you can reach Liam Birkett via LEO Tipperary or via his email (mentioned in the podcast).
You can reach LEO Tipperary on localenteprise.ie Tipperary, or get in touch with them at their base in Clonmel, via Twitter or Instagram @LEOTipperary.
You can talk to the podcasting team at The Business Fairy Digital Marketing Agency on Twitter or Instagram @tbfcentral using the #SMECommunityPodcast.