The SME Community Podcast
The SME Community Podcast is the podcast for ambitious SME owners, entrepreneurs, innovators and business leaders looking for practical insights to grow, adapt and innovate.
Hosted by Aisling Hurley, design-led innovation researcher, lecturer and founder of TBF Innovation Lab, each episode features honest conversations with entrepreneurs, researchers, industry experts, educators and changemakers shaping the future of business. Together, we explore innovation, entrepreneurship, artificial intelligence (AI), digital marketing, leadership, sustainability, business strategy, design thinking, research and the real challenges of building successful organisations.
Whether you're starting a business, scaling an SME, leading innovation, navigating digital transformation or looking for practical advice from people who've been there, you'll discover inspiring stories, expert insights and actionable ideas you can apply immediately.
Originally created in partnership with Local Enterprise Office Tipperary, The SME Community Podcast is now proudly produced by TBF Innovation Lab, bringing together conversations with innovators, founders, academics, policymakers and business leaders from Ireland and beyond.
If you're interested in innovation, entrepreneurship, artificial intelligence for business, SME growth, innovation leadership, design-led innovation, responsible innovation and the future of work, subscribe and join the conversation.
Visit https://tbf.ie for free business resources, research, training, innovation tools and professional development.
The SME Community Podcast
Building an Online Presence for SMEs | Websites, Digital Marketing & Growth
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Thinking about improving your business online?
Note: The Trading Online Voucher programme discussed in this episode has now concluded. This episode is retained as part of the podcast archive because the advice on websites and digital marketing remains valuable for SMEs.
Although the Trading Online Voucher (TOV) programme discussed in this episode has now ended, the practical advice on building an effective online presence, working with web developers and planning your digital marketing strategy remains highly relevant for today's SMEs. In this archive episode, Aisling speaks with digital marketing consultant Alan O'Meara about the key considerations when investing in your website and online marketing, including how to work effectively with web developers, make informed digital decisions and avoid common mistakes.
While funding programmes have evolved, the principles discussed continue to provide a useful foundation for businesses looking to strengthen their digital presence. You can reach LEO Tipperary on localenteprise.ie Tipperary, or get in touch with them at their base in Clonmel, @LEOTipperary.
You can talk to TBF on Twitter or Instagram @tbfcentral using the #SMECommunityPodcast or at https://tbf.ie.
Suggest a topic for a future episode.
The SME Community Podcast is produced by TBF Innovation Lab and hosted by Aisling Hurley.
Each episode shares practical conversations on innovation, entrepreneurship, AI, leadership, research and business growth to help SMEs, founders and business leaders innovate with confidence.
🌐 Website: https://tbf.ie
📧 Contact: aisling@tbf.ie
Connect on LinkedIn:
https://www.linkedin.com/in/aislinghurley/
Looking for practical innovation tools, AI resources or leadership frameworks? Visit https://tbf.ie
