The SME Community Podcast
The SME Community Podcast is the podcast for ambitious SME owners, entrepreneurs, innovators and business leaders looking for practical insights to grow, adapt and innovate.
Hosted by Aisling Hurley, design-led innovation researcher, lecturer and founder of TBF Innovation Lab, each episode features honest conversations with entrepreneurs, researchers, industry experts, educators and changemakers shaping the future of business. Together, we explore innovation, entrepreneurship, artificial intelligence (AI), digital marketing, leadership, sustainability, business strategy, design thinking, research and the real challenges of building successful organisations.
Whether you're starting a business, scaling an SME, leading innovation, navigating digital transformation or looking for practical advice from people who've been there, you'll discover inspiring stories, expert insights and actionable ideas you can apply immediately.
Originally created in partnership with Local Enterprise Office Tipperary, The SME Community Podcast is now proudly produced by TBF Innovation Lab, bringing together conversations with innovators, founders, academics, policymakers and business leaders from Ireland and beyond.
If you're interested in innovation, entrepreneurship, artificial intelligence for business, SME growth, innovation leadership, design-led innovation, responsible innovation and the future of work, subscribe and join the conversation.
Visit https://tbf.ie for free business resources, research, training, innovation tools and professional development.
The SME Community Podcast
How SMEs Can Use the Irish Language in Business | Gráinne Moore
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Could introducing the Irish language help your business stand out?
In this episode, Aisling speaks with Gráinne Moore about the growing role of the Irish language in business, branding and customer engagement. As interest in Irish culture continues to grow, more organisations are discovering how incorporating Gaeilge into everyday business can strengthen their brand identity, create authentic customer connections and celebrate Ireland's rich cultural heritage. Whether you're looking to use a few Irish phrases, develop bilingual branding or simply learn more about integrating Gaeilge into your business, this episode offers practical ideas and inspiration.
Grainne Moore is at https://gaeilgelegra.com/. You can reach LEO Tipperary on localenteprise.ie Tipperary, or get in touch with them at their base in Clonmel, via Twitter or Instagram @LEOTipperary.
You can talk to the TBF on Twitter or Instagram @tbfcentral using the #SMECommunityPodcast or at https://tbf.ie
Suggest a topic for a future episode.
The SME Community Podcast is produced by TBF Innovation Lab and hosted by Aisling Hurley.
Each episode shares practical conversations on innovation, entrepreneurship, AI, leadership, research and business growth to help SMEs, founders and business leaders innovate with confidence.
🌐 Website: https://tbf.ie
📧 Contact: aisling@tbf.ie
Connect on LinkedIn:
https://www.linkedin.com/in/aislinghurley/
Looking for practical innovation tools, AI resources or leadership frameworks? Visit https://tbf.ie
