MASTERING MARKETING FOR RETAIL SUCCESS WITH EIMEAR DWAN Artwork

The SME Community Podcast

From the manufacturing industries to tech and finance, innovation in business is revolutionising every area of our lives. Meet the extraordinary business men and women from the Premier County who are leading the charge.Hosted by Tipperary Local Enterprise Office and presented by Aisling Hurley (The Business Fairy), The SME Community is a series of candid, inspiring and sometimes funny conversations with entrepreneurs, founders, and business people from all industries. These are stories of successes and failures, passions and ideas, which will inspire and guide you as you grow and scale your business. You are not on your own, we are all in this together. Forget the theory, these are real conversations from real business people. The SME Community is a podcast from the Tipperary Local Enterprise Office (LEO). For the latest in business news, training and mentoring available for businesses located in County Tipperary visit: https://www.localenterprise.ie/Tipperary/Ask your Google Assistant or Alexa for the news from Tipperary Local Enterprise Office.Twitter: @leotipperaryFacebook: Facebook.com/localenterpriseofficetipperaryProduced by TBF Digital Marketing Agency (https://thebusinessfairy.ie)

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The SME Community Podcast

MASTERING MARKETING FOR RETAIL SUCCESS WITH EIMEAR DWAN

January 26, 2024 • Tipperary Local Enterprise Office & TBF Digital Marketing Agency

The retail landscape and customer behaviours, both online and in stores, have dramatically shifted over the past few years, placing significant demands upon retailers. They are having to innovate faster and increase buyer engagement while also finding significant operational efficiencies and addressing sustainability goals. This episode is a special edition in advance of the Retail Symposium being held in March by Tipperary County Council as part of Enterprise Week.

In this episode Aisling is joined by Eimear Dwan who is the recently appointed marketing manager for the Crescent Shopping Centre in Limerick. Prior to this, she worked for Brown Thomas Arnotts as marketing executive over Fashions and Accessories. She has an honours degree in ‘Marketing & Management’ from TUS and a Master’s Degree from University of Limerick. Still only in her twenties, Eimear is the youngest ever marketing manager appointed to The Crescent Shopping Centre.

You can reach LEO Tipperary on localenteprise.ie Tipperary, or get in touch with them at their base in Clonmel, @TipperaryLEO.

You can learn more about The Crescent Shopping Centre at: https://crescentshoppingcentre.ie/inspiration/

Instagram: https://www.instagram.com/crescentshoppingcentre/
Facebook: https://www.facebook.com/crescentshoppingcentre

You can talk to the TBF Digital Agency production team on Twitter or Instagram @tbfcentral using the #SMECommunityPodcast or at https://thebusinessfairy.ie

Production Team

LEO Tipperary Team:

https://www.localenterprise.ie/Tipperary/

Madeline Ryan

Ita Horan

TBF Production Team:

https://thebusinessfairy.ie

Research & Host Aisling Hurley

Sound Engineer Derry Luttrell

The SME Community Podcast Production Team

LEO Tipperary Team:

https://www.localenterprise.ie/Tipperary/

Madeline Ryan

Ita Horan

TBF Production Team:

https://thebusinessfairy.ie

https://tbf.ie

Research & Host Aisling Hurley

Sound Engineer Derry Luttrell