The SME Community Podcast
The SME Community Podcast is the podcast for ambitious SME owners, entrepreneurs, innovators and business leaders looking for practical insights to grow, adapt and innovate.
Hosted by Aisling Hurley, design-led innovation researcher, lecturer and founder of TBF Innovation Lab, each episode features honest conversations with entrepreneurs, researchers, industry experts, educators and changemakers shaping the future of business. Together, we explore innovation, entrepreneurship, artificial intelligence (AI), digital marketing, leadership, sustainability, business strategy, design thinking, research and the real challenges of building successful organisations.
Whether you're starting a business, scaling an SME, leading innovation, navigating digital transformation or looking for practical advice from people who've been there, you'll discover inspiring stories, expert insights and actionable ideas you can apply immediately.
Originally created in partnership with Local Enterprise Office Tipperary, The SME Community Podcast is now proudly produced by TBF Innovation Lab, bringing together conversations with innovators, founders, academics, policymakers and business leaders from Ireland and beyond.
If you're interested in innovation, entrepreneurship, artificial intelligence for business, SME growth, innovation leadership, design-led innovation, responsible innovation and the future of work, subscribe and join the conversation.
Visit https://tbf.ie for free business resources, research, training, innovation tools and professional development.
The SME Community Podcast
Public Relations & Media Strategy for SMEs | Conall O'Morain
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How do you get your business noticed without spending a fortune on advertising?
In this episode, Aisling speaks with renowned business broadcaster and journalist Conall O'Moráin about the power of public relations (PR) and how SMEs can build credibility through media coverage. Drawing on decades of experience covering Irish business, Conall shares insights into what makes a good story, how journalists think, why PR is one of the most powerful marketing tools available to SMEs, and how businesses can build long-term visibility and trust. Whether you're launching a business, growing your profile or looking to attract customers, investors or partners, this episode offers practical advice on using PR to raise your profile.
Conall O'Moráin is one of Ireland's best-known business broadcasters and journalists. He was RTÉ's first Business Correspondent, presented The Sunday Business Show on Today FM for 13 years and now co-hosts That Great Business Show with entrepreneur and former Irish rugby international Jamie Heaslip. Along the way he has sat at boardroom tables with Goldman Sachs and had a ring side seat for the incredible business battle between titans Tony O’Reilly and Denis O’Brien.
You can get in touch with Conall via Twitter on @ConallOM or via his website at mediagroup.ie.
You can find Tipperary Local Enterprise Office on Twitter at @TipperaryLEO
You can talk to TBF on Twitter or Instagram @tbfcentral using the #SMECommunityPodcast or at https://tbf.ie.
Suggest a topic for a future episode.
The SME Community Podcast is produced by TBF Innovation Lab and hosted by Aisling Hurley.
Each episode shares practical conversations on innovation, entrepreneurship, AI, leadership, research and business growth to help SMEs, founders and business leaders innovate with confidence.
🌐 Website: https://tbf.ie
📧 Contact: aisling@tbf.ie
Connect on LinkedIn:
https://www.linkedin.com/in/aislinghurley/
Looking for practical innovation tools, AI resources or leadership frameworks? Visit https://tbf.ie
