Many advisors struggle to differentiate themselves in this hyper-competitive world. Without a clear message or identifier it will be even harder for you to attract the exact kind of ideal clients you wish to serve. So in this episode we'll explore the steps you need to follow to create a meaningful message that will attract the right clients. You'll learn that your best allies are your own clients. They can help you understand what is most important to them and how the value you bring could make a huge difference to other people just like them. With that knowledge in hand you can take the next steps to assemble that message. What's more is that your own clients and Centers of Influence can become effective advocates to mobilize your new message. Taken together, these steps could transform your brand from a bland, generic financial advisory offer to an impactful, targeted message that resonates with the people you wish to serve.