IDEAL Plans Ideal Advisors

Ep. 29 - Conversational Marketing Empowers Prospects to Say Yes to A Meeting

September 27, 2020 Richard E. Boone Season 1 Episode 29
IDEAL Plans Ideal Advisors
Ep. 29 - Conversational Marketing Empowers Prospects to Say Yes to A Meeting
Show Notes

Advisors are always wondering how best to speak with a prospective client.  They often meet or know plenty of possible ideal prospects, but they don't know how to strike up a conversation that will generate an appointment.  They don't want to sound too salesy or blunt but they know they can't convert a prospect to a client without getting that first "yes".  

The answer is to master your conversational marketing.

Conversational marketing has two meanings in today's world.  One is the technology application of a chat box on a website.  The other is the actual words that come out of your mouth.  This podcast is focused on how the words you say will empower your prospective clients to say yes to meeting with you.  So we will explore how to create a conversation that will lead to that appointment.  

You will learn how to lay the foundation of your CTA (Call to Action) by clearly articulating whom you serve, what you do, how you do it, and why you do it.  You'll also learn how to create an emotionally powerful personal story that will help your prospects understand why they should work with you.