Do you have an IEA? One of the hot topics in business these days is centered around building a marketing strategy based on a company’s ICA, which stands for Ideal Customer Avatar. More detailed and sophisticated than the typical target market analysis, the ICA work is making cash registers ring and companies are benefiting from more engagement from these loyal customers in all areas of their business.
In that spirit, I’m asking the question about the other group of people who are key to your business – your employees. And I believe there are gains to be had from diving into identifying your IEA or Ideal Employee Avatar. If you’re concerned about how you’re going to be able to attract, not just people, but the best candidates and then retain them over the long term, this podcast will give you insight into where to start.