Texas Business Minds

San Antonio: The Business of Sports with Larson Segerdahl, Executive Director, Valero Texas Open

The Business Journals

The Alamo City is counting down to hosting college basketball's Final Four in less than five months. The Valero Texas Open tees off in it's traditional spot on the calendar the week prior to The Masters. Needless to say, San Antonio will be the epicenter of sports during the first week of April. SABJ Editor-in-Chief Ed Arnold invites Executive Director Larson Segerdahl to share what makes San Antonio's PGA Tour event so special.