The Product Podcast

Working Backwards From the Customer by Amazon Product Lead

John Kennedy

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 26:47

What does it mean to work backward from the customer? Today Amazon Product Lead, John Kennedy, will share just how to pitch customer-derived products and features to your leadership in order to deliver innovation.

Get the FREE Product Book and check out our curated list of free Product Management resources here.

Social Links:

  • Follow our Podcast on Tik Tok here
  • Follow Product School on LinkedIn here
  • Join Product School's free events here
  • Find out more about Product School here