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The Product Podcast
Hosted by Product School CEO Carlos Gonzalez de Villaumbrosia, The Product Podcast drills deep into the minds of Chief Product Officers from Cisco, Lovable, Perplexity, Shopify and many more.
We move beyond high-level theory to reveal how top executives actually lead in the age of AI. We dig deep into their real-world decision-making, strategic frameworks, and the operational playbooks used to build intelligent products.
If you are a VP, Director, or CPO looking to drive innovation at scale, this is your essential listen.
The Product Podcast
Duolingo VP of Product on Hypergrowth through Freemium, Experimentation & Gamification | Cem Kansu | E257
In this episode, we host Cem Kansu, Vice President of Product at Duolingo, the world’s leading language-learning platform.
Duolingo has experienced tremendous growth, transforming from a free translation app in 2011 to a public company valued at over $15 billion, with annual revenues exceeding $700 million. The platform now offers courses in 43 languages, boasts over 113 million monthly active users, and has expanded into math and music education.
Cem has been instrumental to Duolingo's success over the past nine years, leading all core product, growth, and monetization efforts.
In this episode, we'll explore Duolingo’s product and market expansion strategy, how the company introduces gamification to drive engagement, and the key leading indicators used to increase monetization while staying true to its mission of free education. We'll also delve into how Duolingo runs concurrent experiments at scale and the role of voice AI in personalizing the learning experience, including innovative features like the "Video Call with Lily."
What you'll learn:
- Cem's journey in leading product at Duolingo and his insights on balancing growth with educational accessibility.
- Strategies for building a successful freemium model in the education technology space.
- How Duolingo leverages A/B testing and data-driven decision-making.
- The role of AI and gamification in creating engaging learning experiences.
Key Takeaways 👇:
- Freemium Monetization: Duolingo has found a successful balance between offering free education and generating revenue through premium features.
- Data-Driven Innovation: The company's commitment to A/B testing and analytics informs its product roadmap and ensures continuous improvement.
- Engaging User Experience: Duolingo leverages gamification and AI to make learning fun and effective, competing for user attention in a crowded digital landscape.
Credits:
Host: Carlos Gonzalez de Villaumbrosia
Guest: Cem Kansu
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