Navigating the Future of Podcasting with 2025 Strategy and Insight | EP297

Unlock the future of podcasting as we explore game-changing trends set to define 2025. Discover how AI is revolutionizing podcast production, streamlining everything from crafting outlines to generating transcripts. Through my personal experiences, I reveal the ways AI can boost efficiency for indie podcasters, while stressing the irreplaceable value of the human touch in ensuring authenticity and accuracy. As listening habits shift post-pandemic, we'll discuss how consistency in release schedules can help nurture a devoted audience base. It’s all about finding the perfect blend of high audio quality and a conversational tone to keep your listeners engaged.

We venture into the dynamic world of podcast monetization, breaking down the myth that massive downloads are necessary for sponsorship success. Learn from real-world examples of podcasters who secured sponsorships before even launching, and gain insights into tailoring proposals to fit various company sizes and budgets. We also navigate alternative revenue streams like subscription models and strategic ad placements, keeping listener experience at the forefront. Balancing these elements is crucial to maximizing your podcast’s potential without compromising its soul.

Join our strategic ride as we journey through the podcasting landscape with the aim to amplify engagement and authenticity. Whether it's through creating email lists or building communities, the key lies in offering genuine connections beyond the mic. Our discussion includes using AI and automation to save time, maintaining integrity through affiliate links, and seizing the opportunity in less saturated platforms like podcasting. Don’t miss out on our eight-week podcasting program, designed to take you from concept to airwaves, or our upcoming event featuring expert insights on audience building. Let your unique voice shine in this evolv

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Chapters

• 0:00 Podcasting Trends in 2025
• 11:16 Podcast Sponsorship and Revenue Strategies
• 18:19 Changes and Trends in Podcasting
• 28:57 Maximizing Podcast Engagement and Authenticity
• 32:43 Podcasting Strategy and Recommendations

Transcript

Donna Eade: 0:57

You're listening to the Mindset in Action podcast, the place to be to grow and streamline your business. I'm your host, donna Eade. Let's jump into the show. Welcome back to the podcast, everybody, I am glad to have you here today. Now I do have to apologize upfront. I have tried my best to wait until my voice was back on full form, but I have run out of episodes to share with you, so I have no choice but to get on the mic, because consistency is key, which we will come on to later. Unfortunately, I lost my voice two weeks ago. Then I've had a little bit of a cold following that and the voice is still not on full form. So I apologise, but hopefully the information in this episode is going to be much more valuable to you than you know the off-puttingness of my voice this week. Hopefully, fingers crossed, we're going to jump into it. We're going to be talking about what has changed in 2025 when it comes to podcasting. So what are we seeing in the podcasting realm? What is trending at the moment, what is still working and how can we keep ahead of the game? So we're going to be talking about that this week.

Donna Eade: 2:17

If you didn't listen to last week's episode, I do encourage you to go back and listen to that episode. I had a fantastic guest on the show, dawn Ledette. She was talking all about trusting yourself, self-trust, how we sort of hear our voices in our head. That is usually, you know, a conglomerate of people from our past, people from our present, negative self-talk, etc. All in the lobby in our head that is stopping us getting from our intuition and trusting ourselves with our choices. So that was a really good episode for you to go back and listen to. But today we are back talking about podcasting, and the reason that we are talking about it again is because, obviously, it's one of my favourite subjects. But also I know that a new year is when people are starting to implement their new strategies, their new things in their business. They've made their plans back in January. They're looking at starting to implement those now and I want to make sure that if podcasting is on your to-do list, that you don't forget about it and that you get it started.

Donna Eade: 3:22

So let's jump in to the topic of the day. So what is changing in podcasting? What has changed in 2025? What are we looking at shifting in the podcasting realm? What does that look like? So, one of the first things that we will see in 2025 and that will become apparent is the use of AI.

Donna Eade: 3:50

Obviously, I've been using AI in my podcast for probably over 12 months now. It's something that can really help to streamline the process for you and make sure that you are not wasting valuable time. Now, do I lean on AI super heavily? Probably, but that's because I'm a solo podcaster. I'm the only one that is involved in making, creating, editing and publishing my podcast. If you have a team or a VA or some help, I would reduce some of that AI interaction and bring in some human element to it. So what I mean is for me, in my podcast strategy, what I use AI for is help me with my podcast outlines. It helps me to produce my show notes, it produces the transcript for my show and I also use it to help me find clips from the show and to find quotes from the show. So all of that is done through AI.

Donna Eade: 4:57

Where would I bring in the human element? I would bring in the human element in the podcast show notes specifically. I think the rest of it is pretty much okay, but the podcast show notes and the podcast clips. So for me, the show notes do tend to be quite. They're quite good now and I think they're getting better and maybe they will get better over time, so it won't actually matter so much. But I do think that sometimes it's not always telling it from the right perspective, so it's not always telling it from the host's perspective when it's doing the show notes. Sometimes it includes things that aren't actually said in the way that they are meant and sometimes it includes things that are just sort of comments about things that are coming up and make it sound as if it's being spoken about in that episode. So it's always worth, if you get AI to do it, to look through it and just adjust it. So it may be that that's the human element. It just needs to have a human go over the content and restructure and rewrite some of the elements of it, take things out etc.

Donna Eade: 6:07

With the clips that I was talking about. So I do my voice clips about 60 seconds of a clip from the episode and I ask AI to find me a really good soundbite to use, and I think that a human can do a better job of finding the real golden nugget in the content than AI. So I will try and listen to an episode and if I hear something as I'm going along that I think, oh, that would be a really good one, I try and make a note of it. I'm not that great at doing it, to be honest with you. I will forget a lot of the time. So I am often relying on AI to do that for me. Or sometimes and I will admit this I will just go to about 10 minutes in the episode because I know that we're right into the topic and I will listen around there and find something around that point that sounds good and I will use that. But if you've got somebody who can actually listen through and say you know what that was a golden nugget right there and make that the sound clip, that would be much better than using AI.

Donna Eade: 7:15

However, ai will be used more and more often in podcasts, especially as more indie podcasts start. So indie podcasts being podcasts that are run by one person. So if you are in business by yourself and you're only going to be doing the podcast by yourself, then it is likely that you are going to lean quite heavily on AI for that. But I would say, always check it, always check what is coming out of AI, because it is not always 100% accurate. So in terms of short form versus long form content in podcasting, I don't think we're seeing much of a change there. It really does depend on the topic, who's speaking and what your audience is used to.

Donna Eade: 7:58

So for me, you know, it is very plausible that my episodes will be around 20 to 30 minutes long, and that is what my audience expects from me. So if they are longer than that, by more than 10 minutes, then it starts to be like oh, how long is this going to go for? And if it's shorter than that, I think my listeners feel a little bit short changedchanged, like where's the rest of the episode? So 20 to 30 minutes is my normal and that's what my listeners expect. But somebody like Stephen Bartlett on Diary of a CEO his episodes can go for two and a half hours. It's what his audience expects. They expect longer than an hour from him, and oftentimes with his they are being watched on YouTube rather than being listened to as a podcast in audible only format. So there is a difference there again with how much you can get away with the length of the show.

Donna Eade: 8:58

Now for me I would say you know, stick to your regular pattern. With that I don't think there's a trend towards long or short form content in terms of podcasting. I think it really depends on the type of podcast you are and what your audience is expecting from you. So there is nothing to say that a 20 minute podcast is going to work better than an hour long podcast. It really does depend on who you are, what the topic is and what your audience expects. So, although there is this huge move to short form content in a lot of the other platforms so YouTube, tiktok, all of those social media platforms where it's like we've got to get everything done in 60 seconds Podcasting isn't like that. We might do sound bites to get people interested in going to listen to the full episode, but we are still producing long form content over on podcasts and that hasn't changed. So there are some shifts in the way you monetize your podcast. So podcasting originally wasn't an income source for anybody. It was just a way of sharing knowledge, sharing thoughts, feelings, etc. A little bit like a radio show. But there was no monetizing that and over the years it has become more of a money making opportunity, which is great for those of us who are podcasting.

Donna Eade: 10:24

I have always taught my students that the best way to make money from your podcast is to talk about what you sell. So what is your business? Talk about that on your podcast and sell that through your podcast. That is your first and number one way to make money from your podcast is to let people know what it is they can buy from you, and that is something that you can drop in either in dynamic content at the beginning of the show or in the middle of the show or at the end of the show. We can talk about dynamic content and the pros and cons later, or you can talk about it throughout the episode. So it really depends, but it's a great way of bringing more people into whatever it is that you are selling. So that is one way of making money through your podcast and it is the way that I tend to tell people to start with.

Donna Eade: 11:17

One of the other ways that you can make money on your podcast is through sponsorship. Now, this is something that I for a long time thought well, you've got to have a long, established podcast. You're going to have to have hundreds and hundreds of downloads on your episodes, surely, to get sponsorship. It's not the case. There are companies out there that will help you find sponsors for your podcast. So the people who want to sponsor podcasts will put ads in there and you can go in and select them and bid for them. But you can reach out to people you know, companies you know and tell them that you have a podcast and talk about sponsoring it.

Donna Eade: 11:56

Obviously, with sponsorship, there is always that conversation of, well, how much should I be charging for sponsorship? What does normal look like with that? And that is one of those things that is just how long is a piece of string. A lot of companies have clauses in their contracts that don't allow you to discuss how much you're making through sponsorship, which is why it makes it very, very difficult for anybody to really understand what is normal and what should I be. You know you don't want to undersell yourself, but then you don't want to come up with a ridiculous number that is going to just completely put them off and turn them away. So what are we looking at there?

Donna Eade: 12:35

Now, it really depends, I think, on whether you are going for a small business or a big company, whether you are going for a small business or a big company. So if you are going for somebody like Asana, for instance, project management tool, mondaycom, those kind of companies. They are bigger companies, they have bigger advertising budgets, so they will expect to pay more for their advertising than a solo entrepreneur would. So if you're going to your business friends and you're saying, look, I'm looking for a sponsor for my video, for my podcast, then you are going to want to tailor that to their ad budget versus the ad budget of a company like mondaycom. So there's going to be differences there with expectations from companies on what they will pay. But also there is something to be said to you know how popular is your podcast? How many downloads are you getting on it? They are going to want to know that information.

Donna Eade: 13:34

Now, that being said, you can get podcast sponsorship from day dot from before you even launch your podcast. If you go to a company and you tell them look, I'm going to start this podcast, it's going to be about x, this is what we're going to talk about. I think it would really align with your company and I would love for you to sponsor it. And this is what I'm looking at in terms of value for you and value for me in what that would look like. You could get a sponsor from the get go Now. I did a pod chat with a podcaster who had a sponsor for their show from the start of their podcast, before they even launched an episode, and they had actually reached out to a very big company, got a sponsorship deal with them for her first season. So they sponsored every episode of her first season. And then, when it came for her second season, they renegotiated. They added they gave her more money because the podcast was now established and there was more data to play with, so they gave her more. So and that went from, I think, a three figure value to a four figure value. So you're looking at that's, that's where you can be with your podcasting and and that's again it's.

Donna Eade: 14:50

It's hard because there's not a lot of people out there that will talk actual numbers with you when it comes to how much they're getting, and oftentimes it's because they are tied by the contracts that they sign with the companies. So you know it is one that you could play around with and at the end of the day, if you've got somebody, if it's a smaller business and you're like helping small business owners with sponsorship and they want to pay you a couple of hundred pounds, then that's a couple of hundred pounds that you didn't have before and that would help cover any of your podcasting costs. And we are going to cover an episode in the future not too long in the future, but in the future about the costs of podcasting. So if you could get somebody that's going to cover your costs for your the entire series that they're sponsoring, then you know that's that's better than nothing and it gives you something to work with and then you can actually start to use the data, start to use the return on investment to show a case if you want to increase that price.

Donna Eade: 15:54

So lots of different ways of making money on podcasting. Those are two of them. Another way you could do it is subscription model, so you could have episodes that are for subscribers only and that those subscribers would pay a monthly fee to get your members only content on your podcast. So that's a way to do it, and then you can just have ads on your podcast. But again, they are usually requiring a set number of downloads before you can actually access them and the amount of money that comes in from them is very, very small. So it's very much like sort of YouTube AdSense in that way, google AdSense in that it's like pennies per listen. So you've got to get a lot of listens to actually make it financially viable, like worthwhile.

Donna Eade: 16:44

And I would say, unless you are somebody who has got lots and lots of downloads, I wouldn't do that one, because you're not so in control of what ads end up on your podcast and you know ads can be annoying. So I would just be really careful about that, because that is a trend that I have seen coming in more in the last couple of years is the amount of ads on podcasts and as much as like. It's great for the hosts in terms of a revenue stream, it is really annoying as a listener to have sort of seven or eight ads in one podcast episode that's 40 minutes long. You know you don't get that many ad breaks on TV, so that's just my thoughts on it. So then, looking at discoverability, we are going to talk more about this in another episode, because I think it's really important to talk about the algorithms for podcasting, because I have said before that you know podcasts are discovered via SEO, which they are, but there are algorithms on certain podcasting platforms that you need to be aware of. So we're going to deep dive into podcast algorithms in another episode, but just to say that you know there are things that you can do that are going to help you be discovered with your podcast, over and above SEO. But SEO is really, really important with your podcast because it is one of those things that if people are searching on Google, they're going to find your podcast episode if your SEO is good. So it is a good thing to have from dayisgoodseo on your podcast.

Donna Eade: 18:20

Looking at changes in audience behavior that has changed over the years and I remember being you know, I've been listening to podcasts since 2014. And the way I listened to podcasts back then versus now has changed, and I know for other people it's kind of ebbed and flowed. So when podcasting really exploded in the UK was when the pandemic happened. Because people were at home, they were bored, they had nothing to do. Lots of people had started podcasting then, so there was more podcasts to listen to that were based in the UK. Awareness became higher in the UK for podcasts and then we started listening to them because we had nothing else to do on our walks, so we would listen to podcasts.

Donna Eade: 19:08

Now, obviously, people are back at their jobs. They're back in their offices. There's lots of differences now to what it was before the pandemic, so for a lot of people they didn't actually go back to the offices, so the daily commute isn't there. But they are now working again, so they haven't got all this leisure time to go on long walks and listen to podcasts. So now podcasts are being sort of squeezed into the routine in different ways.

Donna Eade: 19:38

So, for example, I will listen to a podcast when I'm driving my car. So whenever I get in the car I will listen to a podcast. But I don't have to leave my house to work. So this means when I'm going to get my nails done, when I'm going to visit my parents, when I'm going over to see my sister dog sitting, all of these sorts of things Whenever I get in my car, a podcast goes on. And the only other time that I really listen to podcasts is when I go for a walk, which during the winter months is not very often.

Donna Eade: 20:11

So other people will listen while they're at the gym, you know, while they're doing these kind of mundane tasks that are part of their daily routine is when people are now listening, whereas back in 2020, people could be listening to podcasts all day long. They were looking for those kind of serial podcasts with like drama series, almost storytelling podcasts that they could just listen to a little bit like an audio book and be listening all day long. So it's definitely changed the way people consume to how they used to consume a few years ago, consume to how they used to consume a few years ago. But generally speaking, it still stands that people tend to make podcasts part of their routine. So if you always release your podcast on a Monday, then people who go to a gym on a Monday that listen to your podcast are going to put that on while they're at the gym. They expect you to be there every Monday when they're in the gym, and that is just the way it is. So those kind of things still stand well, you know, they kind of were there before the pandemic and they've come back since.

Donna Eade: 21:13

So you do become part of people's routines, which leads on to what is still working in podcasting, which is consistency, which I mentioned earlier right at the beginning of the episode, is consistency. You do become part of people's routines and that is why a regular publishing schedule is important. Now, it doesn't mean that you have to do it every week. It means that you have to be consistent with what it is that you do do. I am not a fan of bi-weekly or monthly episodes, just because people get you know. It's too much variance for people If they listen one week but then it's not available the next week and then they've got to remember in three weeks time to come back or they've got to remember the following week. It's just too much for people. It needs to become a automatic habit that when they do X, they listen to Y, and that's just what happens. So the easier you can make it for people, the more bingeable your episodes are going to be. So consistency is really important. Now, if you are going to do something different to weekly, I would highly recommend choosing serial podcasts instead, so where 12 episodes kind of go out each week, one after the other for 12 weeks. Then you take a break and then you start again at another time, because then you can have like a mini launch for your new series. You can allude to people that you know the series is coming to an end and when to expect the new series, and you can prepare your audience better. So once they're back into the routine of listening to your series, they'll continue to listen to it, and when it's not there, they know, okay, it's coming back and that person will let me know when it's coming back. So that's really important.

Donna Eade: 22:57

Audio quality is still really, really important in podcasting. I am all for the more relaxed, conversational style podcast episodes that aren't overly edited. You know I don't overly edit my episodes but it is important to have good sound quality and it is important that you listen through to your episode and you say would this be something I want to listen to? So for me I know that if I hear too many filler words coming at me in quick succession I'm going to stop listening, because when I'm only listening it really heightens that for me. So I will take out a lot of the ums that I will say during my podcast episodes because I don't want it to interfere with your listening or understanding of what it is that I'm saying. And oftentimes it's just because I'm thinking, because I don't do a lot of rehearsing for my podcast episodes before I record them. So I will often have these pauses and I don't particularly like silence. So when I pause I will um and then that is an interruption.

Donna Eade: 24:05

For you guys and for some people it's almost like at the end of every sentence, the beginning of every sentence and then in the middle of sentences, and it can really take away from the message that people are trying to give. So just be aware of that when it comes to your editing. But you don't have to edit out every mistake. You don't have to overly edit and have every um gone. I think that's kind of unnatural and although it sounds great it sounds very highly produced it takes away a bit of that personality and a little bit of that relatability, I think. So it depends on what you want to go for as to how edited you go. But audio quality that sound quality is really important, your niche and messaging clarity. So it is really important to know who you're speaking to and know what you're telling them, and that is going to really help you stand out in the podcast market.

Donna Eade: 25:02

So we have spoken before about how many podcasts there are in the world around 5 million, which seems like a lot of competition should I even bother? But the reality is that there is only around 350,000 that are active podcasts, and an active podcast is a podcast that has uploaded more than one episode in a 12 month period. So that will include lots of podcasts that aren't actually active anymore, because 90% of podcasters who start a podcast will quit after episode three. So they could have uploaded three episodes this year and not uploaded another one, and they are included in that 350,000 number, but they're not actually planning on uploading anything else. But when you take the number, even if you take that large number of 350,000, and then you divide it by how many different genres of podcasts there are and then you divide it into the sub niches of those genres, there are not a lot of podcasts out there talking about what it is that you want to talk about.

Donna Eade: 26:07

And if you can niche down good enough, good enough, that's really bad English, donna. Down. Good enough, good enough, that's really bad English, donna. But if you can niche down into that topic area, then it's likely that you are going to be the only one talking about it in that way. Now there are advantages and disadvantages to hyper niching. The advantage is you're going to be the only one talking about it. So if somebody's searching for that hyper niche topic, you're going to be the one that comes up, but the audience size for it is going to be much, much smaller. So it would be much harder to get advertising opportunities and sponsorship and it is going to be harder to find those listeners to begin with. So just something to think about on the niching aspect.

Donna Eade: 26:48

So podcasting remains a very powerful tool for business marketing. It is such a good way of showcasing your knowledge and your way of working so that people can really get to know and understand who you are. So when that people are looking to buy from you, oftentimes they will go and search your social medias and see what type of person you are, especially if it's a large purchase you know, if we're talking over a couple of hundred pounds people are going to want to know a little bit more about the person they're buying for, and a podcast is a great way to give them access to who you are, how you teach and what your values are. So it's awesome for that, because if you're doing a podcast every week, there could be hundreds of episodes Like I'm on episode 197 now, no 297 now. So that is a big number. There is many, many episodes that people can go back to and listen and understand who I am as a person and what it is that I'm trying to do. So that is great. It is also great to be able to pull on those episodes.

Donna Eade: 27:57

So I heard Catherine and Julie at the Far Too Fabulous podcast did this exactly this in an episode a couple of weeks ago where they alluded to an episode they did right at the beginning that they share with their clients all the time, and it is the episode on the four legs of a chair. Now they said that it's not called four legs of a chair and I have told Catherine she needs to change it to say it is four legs of a chair, because that's how they refer to it all the time and that's what people are going to look for when they go searching for that episode, and if people have got to search too hard for something, they'll move on to something else. So if it's called four legs of a chair by now fingers crossed, it is. You can go and listen to it. It's the foundations of what you need to keep yourself healthy and well and they talk about it as four legs of a chair and it's a really great episode. But they allude to it all the time on the podcast. But they also talk to their clients about it. Tell their clients to go and listen to it and that's what your podcast can become.

Donna Eade: 28:57

It can become this resource that not only is new your regular listeners listening to and new listeners listening to, but you can actually give it to potential clients, you know. If they're wanting to know more about a particular topic, you can share that with them. So it's a really good way of using it as a marketing tool for your business. So one of the things that we like to use our podcast for as well is to get engagement from our audience. So making email lists, communities around the podcast, repurposing your content in different ways, are all ways to engage your audience, and that is something that will still be really popular in 2025. To use your podcast for those purposes. So making sure that you've got a way of people signing up to your email list, making sure that you are giving people some way of connecting with you whether that is just by connecting with you on one of your social media platforms or whether you have a dedicated group for your podcast. Either way, it's a great way of connecting with your audience and them getting to have that back and forth with you, rather than just the one way street that podcasting is.

Donna Eade: 30:18

So looking at ways to adapt and stay ahead of the game. Let's talk about some practical tips. So one of the things is to remember what I was saying at the beginning about how you are showing up in your podcast, when I was talking about how long your podcasts are. You know your audience has expectations and you fulfilling those expectations will keep your audience coming back. If you start changing too much, it's going to be jarring for them. So when you're looking at the trends that you're seeing and the different methods of monetizing that you're seeing and all of this stuff, really consider your audience in it before you make any big changes and I would say test, test, test, test. Don't do anything as a solid. This is a change forever and I would monitor your downloads and your feedback that you're getting on those changes and I would make sure that you keep to your core principles for your podcast.

Donna Eade: 31:19

So what was the reason you started your podcast? Is it fulfilling that reason? If it is, then jumping on a trend isn't necessary. If it isn't, then maybe one of these trends might help you to reach that goal. But you have to stay sort of true to the value of your but you know how? You know you really enjoying something and then all of a sudden there's ads put on it and it almost feels like they're selling out because they're just joining the bandwagon and suddenly this show that you really enjoyed because it was ad free and you could just listen and you didn't have to listen to, you know, random ads in the middle of it becomes not the thing that you were listening to and it takes away from it. So just be really careful about the things that you take on. So for me, I don't ever see myself and I won't say you know never, say never. But I don't ever see myself doing ads on the podcast, in terms of like having ad spots that people would go on because I could get HelloFresh on the podcast. In terms of like having ad spots that people would go on because I could get HelloFresh on the podcast, I could get a coffee brand on the podcast. I don't even drink coffee, you know. So there's no sort of control over that for me.

Donna Eade: 32:44

But what I would consider is to talk about myself, talk about a product or a service that I use and I love that, I would recommend to you as a friend, and if I get a kickback from it, then that's just a bonus. But I don't want to bring you things that I wouldn't 100% believe in. So that is one of the reasons why I have my kit listed down below. So if you're interested in the podcast equipment that I use, I have Amazon links in there. So they are affiliate links, but it is stuff that I use or stuff that I want to use. There is one thing on there that I am looking at buying soon, but it's all the stuff that I would recommend for you. So that doesn't feel bad to me. It feels in alignment because it's what I use. So my microphone is linked on there. I use it for every single podcast and I have done for the last 280 episodes or something ridiculous. So I believe in this product. So that aligns to me.

Donna Eade: 33:50

But having ads from general companies like tv type ads, radio type ads in the middle of my podcast doesn't feel genuine to me. That feels like a money grab to me and, like I say, I will never say never. Maybe there will come a day where that happens. I don't see it happening, but that's just what feels good to me. So you've got to do what feels good to you and you've got to think about how your audience are going to interpret that. So just something to consider Tools and strategies to help you get ahead and stay ahead.

Donna Eade: 34:24

Look at using the automations, the AI stuff, because it can really save you a lot of time. And that's one of the things that I think a lot of people are concerned about when they're starting a podcast is how much time is it going to take? If you can utilize AI and automation and you can batch, it takes up so much less time, and that's the same for anything. In reality. You know, if you're blogging, if you're doing videos, if you can batch and if you can automate, then there is so much time that can be saved. So I would just say lean into that, but don't forget to double check what AI is saying.

Donna Eade: 35:03

And finally, I just want to say that it is a great time to start a podcast. If you are thinking about it. There is still so much room within podcasting. It is not like YouTube. I think on YouTube there's like 66 million channels out there and a lot of them are active and some of them that aren't active still pop up in your feed. It's crazy how YouTube works, but YouTube is quite a saturated place, and that's not to say that it's oversaturated and you can't make things work over there, but it is a lot of work and it is a lot of effort to get yourself seen over there, whereas podcasting it takes a little less effort because there is less competition at the moment.

Donna Eade: 35:50

It is still a great time to start a podcast and if you are in business, I think it is a great way to showcase your personality but also your thoughts and feelings on your area and showcase your knowledge and your authority in the area that you work in. And I think being able to showcase that to potential clients in that way where it doesn't feel pushy or salesy, because at this particular moment I'm not trying to sell anybody anything. I am just trying to share my knowledge with you to help you move further in your business, and I don't know who you listening are, so I can't be trying to sell to you because I don't know you. So there is that side of things. And then you can also then send people who are interested in knowing more from you to your podcast so they can listen. So when people are listening to your podcast episode, they're just being able to absorb who you are, what it is that you like to talk about, what it is that you do, what you're an expert in your thoughts and feelings, the way that you work it, because everybody works differently and they're getting a sense of your personality and whether they are actually aligned with who you are and whether that's somebody they want to work with. So that is a really good use of podcasting. So I am going to shut up now because I can hear how croaky my voice is getting, so it is time to take a break from speaking.

Donna Eade: 37:21

But if you are interested in starting your own podcast, I would love to invite you to take a look at my program. It's an eight week program. You can go and find it at donnaeedcom forward slash join. There's obviously no pressure. I'm not in front of you. You can go to the website. Don't go to the website, but you will find all the information about the podcast program there. It's an eight-week program that will walk you step-by-step from creating your podcast name and brand through to publication of your first three episodes, and you will have me in your pocket the whole entire time of those eight weeks as well. So that's donnaecom forward slash join.

Donna Eade: 38:01

If you want to go and find out more about my program, don't forget I have also got an event coming up. Oh, my goodness, I can't believe. I almost forgot to talk about it this week, but I have now released all of my speakers for the podcast event. It is running on the 3rd of April. It will be linked in the show notes below, but you can come and listen to some fantastic speakers talk about audience building, productivity planning, productivity planning, podcasting, mindset, money and also we have got those two cat sessions. So my speakers are Nicola Tonsaga, who is an author and podcaster of being so Confident.

Donna Eade: 38:45

You are getting access to Janine Coney, who is a brand and visibility specialist. You are getting access to the wonderful Andrea Rainsford, who has built a fantastic community of women and launched networking events and in-person events over the last couple of years that have been absolutely wonderful and people have loved them. You are getting access to Diane Watson, who was on the podcast just before Christmas. She's going to be talking all about money. She is the author of she Can Prosper. You are going to get access to me.

Donna Eade: 39:20

I am going to be talking about podcasting. I am going to be interviewed by one of my other guests how fun is that? And you are going to get to hear from Cheryl Ladlaw and she is an AI expert. So she's a website developer and AI expert and she's going to be talking about AI in our business for productivity. And then you are going to get the wonderful cats. Cat Gouge and Catherine Chapman are coming to share their expertise with us, which is a slightly different flair from the podcast episodes. So if you want to come and join us, you can. There are still early bird tickets available until the 28th. So run, don't walk. Go and get your early bird ticket. Join us on the 3rd of April. You can go to donnaeedcom forward slash birthday event. That link will be in the show notes and I will see you guys next week. Bye for now.