The Digital Apprenticeship Podcast
Are you a tradie relying on word of mouth to find work? Are you spending time and money on social media but not seeing results? Are you feeling overwhelmed and confused about what to do next? If so, this is the podcast for you!
In this podcast, I’ll cover important elements of digital marketing in a clear format. I'll help you use tools like social media, website and email to gain visibility in your trade industry, generate new leads and put money in your bank account.
Join me as I sit down with some of the most inspiring and successful tradespeople to discover how they leveraged digital marketing to build their businesses from the ground up. You'll leave feeling motivated and equipped to DIY your digital marketing.
The Digital Apprenticeship Podcast
Leverage Competitions to Grow your Social Media Following with Richie Heathcote
Wondering if social media contests are worth the time and investment? In this episode I chat to Richie from Liberty Equipment Hire. In less than 12 months, Richie has grown his social media following to more than 8,000 people by using competitions. We cover a lot of ground including:
- How much Richie has invested in competitions
- How to keep your costs down
- What strategic collaborations are and why you should use them
- How to set your competition up for success
- The impact contests have had on his business
- What it means to 'boost a post' and if it's worth it or not
- Why your follower count doesn't matter and what you should focus on instead
WANT TO CONNECT WITH RICHIE? Website: https://www.libertyequipmenthire.com.au Instagram: https://www.instagram.com/libertyequipmenthire/
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/10
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