The Digital Apprenticeship Podcast
Are you a tradie relying on word of mouth to find work? Are you spending time and money on social media but not seeing results? Are you feeling overwhelmed and confused about what to do next? If so, this is the podcast for you!
In this podcast, I’ll cover important elements of digital marketing in a clear format. I'll help you use tools like social media, website and email to gain visibility in your trade industry, generate new leads and put money in your bank account.
Join me as I sit down with some of the most inspiring and successful tradespeople to discover how they leveraged digital marketing to build their businesses from the ground up. You'll leave feeling motivated and equipped to DIY your digital marketing.
Episodes
24 episodes
Uncomplicated SEO Tactics To Increase Your Brand Exposure With Harry Sanders
Harry Sanders is the director and founder of StudioHawk, the largest specialised SEO company in Australia. StudioHawk is renowned for delivering an honest, results driven service and Harry and his team have won several awards for their SEO work...
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Season 2
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Episode 23
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27:52
Behind The Facade: The Render X Story With Matt Jamieson
Matt Jamieson is the director of Render X, a creative rendering business based on the Gold Coast of Australia. Over the past 10 years, Matt has earned expert reputation- known for delivering high-end, noteworthy finishes. He has built an impres...
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Season 2
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Episode 22
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35:14
How to Write Words That Sell with Amy Byrne
So you know how to write, but do you know how to write words that persuade clients to take action? To request a quote, email, call, download that thing or hire you?Today I'm chatting to Amy Byrne, copywriter and director of Ambit Commun...
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Season 2
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Episode 21
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28:15
Unconventional Marketing with Oscar Ledlin
How did Oscar Ledlin turn $240 in to $1.2 million dollars worth of sales?In todays show I’m chatting with Oscar Ledlin, Founder and CEO of Ledlin Developments.Since it’s beginning in 2013, Ledlin has experienced a sharp rise to ...
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Season 2
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Episode 20
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58:41
The TileCloud Story with Drew Mansur
In todays show I’m excited to be chatting with Drew Mansur, co-founder of TileCloud. Since it’s launch in 2017, TileCloud has completely transformed the online tile shopping experience. Today, Drew shares:His journey to Tile...
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Season 1
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Episode 19
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41:33
How To Create A Sustainable Online Presence
In todays show I’m discussing why you shouldn't rely on social media alone and how you can create a sustainable online presence by diversifying your marketing strategy. We discuss:Why you shouldn't rely on social media ...
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Season 1
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Episode 18
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14:33
Stop Competing On Price
In todays show I’m teaching you a marketing principle that will stop you competing on price, improve your sales pitch and convert potential clients in to paying customers.WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com...
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Season 1
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Episode 17
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13:32
How To Prepare Your Trade Business For The Holidays
In todays show, I'm sharing my tips for how to prepare your business for when you close down over the holidays and how you can perform a practical marketing review that will set you up for success in the New Year.Here's what we cover:
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Season 1
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Episode 16
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18:03
Instagram Marketing and Reels with Tommy (@AussieToolGuy)
Today I'm chatting to Tommy (@aussietoolguy), known for his popular tool reviews on Instagram.Tommy has grown a community of over 11,000 engaged followers and most recently has had huge success with Instagram Reels, reaching over 240,000...
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Season 1
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Episode 15
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35:28
The Ultimate Brand Formula with Melissa Packham
What do you think of when you hear the word “branding”? You probably think about logos and colours but branding is so much more than your organisations visual identity. In todays show I talk to Melissa Packham from A Brand Is ...
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Season 1
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Episode 14
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37:10
What I've Learnt From 8 Years in Digital Marketing
In todays show I share 8 lessons I've learnt in 8 years of digital marketing. This episode will challenge you to rethink your approach to marketing and the consumer experience.You'll learn:How failure is a precursor to suc...
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Season 1
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Episode 13
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18:03
Do You Really Need a Website?
Wondering if websites are still relevant? Run a business (of any size) and still don't have a website? Know your website needs some work but haven't done anything about? Tune in, this is the episode for you!In todays show, I discu...
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Season 1
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Episode 12
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16:14
Social Media Contest Best Practice with Suki van Koeverden
With so many changes to social media over the last decade, it's no surprise that contests have changed too.In this episode, I'm joined by Suki van Koeverden from Origami Globe- Australias home for competition strategies. Suki sha...
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Season 1
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Episode 11
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38:21
Leverage Competitions to Grow your Social Media Following with Richie Heathcote
Wondering if social media contests are worth the time and investment? In this episode I chat to Richie from Liberty Equipment Hire. In less than 12 months, Richie has grown his social media following to more than 8,000 people by using competiti...
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Season 1
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Episode 10
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38:23
7 Ways to Optimise your Instagram Profile
Don't underestimate the power of your Instagram profile and bio. It’s the first thing your visitors see and consider when deciding if they should follow you or not- it's prime realestate.Today I’m sharing 7 ways you can optimise your Ins...
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Season 1
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Episode 9
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13:04
5 Creative Ways to Generate Website Traffic
Wondering how to get more website visits? In today's episode I share:What you need to know BEFORE you start sending people to your website5 creative tips for generating website trafficTools that will improve your c...
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Season 1
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Episode 8
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13:22
How to Grow your YouTube Channel with Max Neustifter
In this episode I chat to Max Neustifter from Maxkil Drywall, Plastering and Painting. In four years, Max has grown his YouTube channel to 62,000 subscribers and counting.In this conversation with Max, we cover:How he grew h...
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Season 1
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Episode 7
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25:50
How to Get Awesome Testimonials for your Trade Business
Are testimonials a part of your marketing strategy? No? Do you feel awkward asking for them? If so, this is the episode for you! In todays show, I cover:Why testimonials are important for your trade businessMy 4 step proces...
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Season 1
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Episode 6
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18:46
Create Content Like a Pro with Jessica Roberts
Can't think of what to post? Suck at creating content? Think your industry is boring? In today's episode I'm interviewing Jess from The Who Photography and Design and she's going to help you create killer content for your trade business...
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Season 1
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Episode 5
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35:42
Building a Million Dollar Business on Instagram with James Dobie
In this episode I chat to James Dobie from Critique Building and Construction. James shares why he used Instagram to grow his business, the impact it's had on his building company, how he grew an engaged Instagram following of almost 7...
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Season 1
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Episode 4
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36:43
Best Practice for Naming your Trade Business
Today, I’m sharing my tips for choosing the perfect name for your trade business.If you’ve already got a business name, stay tuned. This episode was inspired by the many names I’ve encountered that just don’t cut it. I’ll help you decide if...
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Season 1
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Episode 3
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8:25
6 Ways to Optimise your Google My Business Listing
Creating your Google My Business page is only the first step. If you really want to take your trade business to the next level, you need to make your listing stand out by using as many of the Google My Business features as possible. In this epi...
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Season 1
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Episode 2
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10:45
Google My (Trade) Business
In this episode, I teach you how to get your trade business in front of more people using Google My Business. I’m going to tell you why Google My Business is essential for your trade business, how to create your business profile and set it up f...
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Season 1
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Episode 1
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10:30
The Digital Apprenticeship Podcast is here!
Welcome to The Digital Apprenticeship podcast.In this trailer episode, I talk about the importance of Digital Marketing for your trade business and why now is the best time to start using tools like social media, website and email to gr...
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Season 1
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Episode 1
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5:13