Restaurants Reinvented: Putting Growth Back on the Menu
Shining a light on the change-minded Restaurant Leaders behind our favorite brands. Get inspired with innovative brand building, guest engagement, and revenue-driving strategies. Join host Jen Kern, long-time CMO, as she dishes with leading restaurant pros who are elevating their game and careers by staying agile in the face of uncertainty to help their brands shine and prosper.
Restaurants Reinvented: Putting Growth Back on the Menu
AI Inside & Outside the Four Walls - Phil Crawford CTO of CKE Restaurants
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Season 2
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Episode 62
Join the man, the myth, the legend - Phil Crawford, CTO of CKE Restaurants, on how he’s using AI to drive better efficiencies for his brand and what he thinks “the store of the future” will operate like.
Moments to Listen for:
- Harnessing technology more efficiently to save time (labor efficiency), extract data easier (personalization efficiency), and please guests (revenue efficiency)
- How CKE is using new AI technologies at the drive-thru
- How CKE is using AI on the back end to build proactive algorithms
- Kitchen efficiency and optimization strategies
- The next generation - what they’ll expect
- True contextual personalization
- Two critical components of a healthy franchisor-franchisee relationship
- Giving back through GiftAMeal
- About the Star Wars figurines
Related Episodes:
- Savory’s Growth Formula Starts with Data Ownership – Josh Boshard
- The Future of Data Starts Here – Darien Bates
- Here’s What Innovation Looks Like – Amir Hudda, CEO of Qu (Part 2 of 3)
Related Assets:
Connect with Phil on LinkedIn
Check out Qu's Annual State of Digital for Enterprise QSR & Fast Casual Brands