Welcome to part one of our special two-part episode of “True Confessions of a Sales Leader.” We are honored to have on two guests: Dr. Richard “Dick” Ruff and John Hoskins, respected experts in sales coaching, founders of The Level Five Selling Coaching System, and authors of the book, Level Five Selling: The Anatomy Of A Quality Sales Call Revealed.
Listen in as this virtual table of sales experts discuss why sales coaching is so important to an organization, especially in these times. In this first part of our two part discussion we will discuss: