True Confessions of a Sales Leader
True Confessions of a Sales Leader is a podcast where sales leaders share the secrets of their successes and failures, while offering hard won guidance along the way. We’re here to help you transform your sales organization by developing the skills, system and culture that lead to sustainable and significant results. Enjoy the show.
True Confessions of a Sales Leader
Sales Leader Q&A with Dr. Ruff - Coaching to Your Salesperson's Strength
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The Olsen Group
Welcome to our new segment, Sales Leader Q&A with Dr. Ruff.
These are short segments with our sales coaching expert, Dr. Richard Ruff, where we provide quick and actionable tips that you can take and implement with your sales team right away.
Our fourth segment focuses on why focusing on your salesperson's strengths are the perfect gateway to coaching their deficiencies. By providing compliments and acknowledging the persons strengths, it makes critical remarks palatable, and more importantly increases the chances that the coaching direction is actually heard and implemented by your salespeople.