True Confessions of a Sales Leader
True Confessions of a Sales Leader is a podcast where sales leaders share the secrets of their successes and failures, while offering hard won guidance along the way. We’re here to help you transform your sales organization by developing the skills, system and culture that lead to sustainable and significant results. Enjoy the show.
True Confessions of a Sales Leader
Sales Leader Q&A with Dr. Ruff - How to Sell Value
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The Olsen Group
Welcome to our new segment, Sales Leader Q&A with Dr. Ruff.
These are short segments with our sales coaching expert, Dr. Richard Ruff, where we provide quick and actionable tips that you can take and implement with your sales team right away.
Our fifth segment focuses on what it means to sell "value". Selling isn't about pitching products, it's about you and the customer finding a shared vision for what the value of the product is for the customer. In this segment, Dr. Ruff discusses two ways that help you and your customer find this shared vision.