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True Confessions of a Sales Leader

True Confessions of a Sales Leader is a podcast where sales leaders share the secrets of their successes and failures, while offering hard won guidance along the way. We’re here to help you transform your sales organization by developing the skills, system and culture that lead to sustainable and significant results. Enjoy the show.

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True Confessions of a Sales Leader

Sales Leader Q&A with Dr. Ruff - Consequences of Inaction

August 01, 2021 • The Olsen Group

0:00 | 4:41

Welcome to our new segment, Sales Leader Q&A with Dr. Ruff.

These are short segments with our sales coaching expert, Dr. Richard Ruff, where we provide quick and actionable tips that you can take and implement with your sales team right away.

Our seventh segment focuses on how buyers are going through a period of change, and sales people need to adapt to this change. Now more then ever, circumstances are often out of a salesperson's control that cause a deal not to close. But sometimes having inaction during these times is the cause, and should be remedied by having a explicit conversation with the client on customer at the right time, before it's too late.