Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.
Podcasting since 2020 • 401 episodes
Leaders in Customer Loyalty, Powered by Loyalty360
Latest Episodes
#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts
When a large financial institution decides to enhance the construction of its customer loyalty program, it can be challenging. Yet repositioning a program in a highly competitive Canadian market where large coalition programs are inter-matched ...
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11:53
#400: Loyalty360 Loyalty Live | Todd Hedberg, The Lacek Group
Founded in 1993, The Lacek Group designs, builds, and maintains loyalty programs for top brands across the globe. As part of the Ogilvy network, the Lacek team converts disconnected tech stacks and processes into successful CRM programs powered...
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24:07
#399: Church’s Texas Chicken: Launching the REAL REWARDS Program and Developing a True Omnichannel Experience
Inspired by its San Antonio roots, Church’s Texas Chicken® has served flavorful fried chicken for over 72 years. Founded by George W. Church in a location across the street from the iconic Alamo, the restaurant was first known as Church’s Fried...
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16:46
#398: Loyalty360 Loyalty Live | Caitlin Watson and David Shaw, WillowTree
Founded in 2008, WillowTree was built on a heritage of mobile applications. While the company still engages in much of that work, it’s grown into other areas in support of brands, including strategy and consulting, data and artificial intellige...
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22:46
#397: Carter’s: Engaging the Next Generation of Customers with Creative Campaigns and Conversations
Founded by William Carter, children’s apparel retailer Carter’s is nearly a 165-year-old company that helps parents navigate parenthood. Today, the company operates more than 1,000 stores worldwide. Carter’s family of brands—including Carter’s,...
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23:02