The Influencer Marketing Lab

The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. Each episode Scott Guthrie talks with topic experts about the industry - the business, the tech, the key themes and the media coverage. They examine what's making the news; where it's being reported and why; they then offer a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is difficult to measure. This podcast gives marketers and business owners the lowdown on this fast-growth sector. Scott Guthrie an influencer marketing management consultant, conference speaker, guest university lecturer, top 10 blogger, and media commentator. World-renowned marketer Mark W. Schaefer has called him "the leading voice of influencer marketing". Take a listen and decide for yourself.

Episodes

Whalar's Alex North talks measurement and evaluation

Episode 54 of the Influencer Marketing Lab - a regular podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the companion newsletter ...

February 26, 2024 • 41:22

Ogilvy's James Baldwin on a new global B2B influencer marketing report

Episode 53 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the companion newsletter <...

October 12, 2023 • 39:41

Steph Money of ThisThat talks influencer measurement

Episode 52 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the companion newsletter <...

September 28, 2023 • Episode 52 • 31:28

Alice Audley from Blogosphere to bCreator

Episode 51 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the companion newsletter <...

September 20, 2023 • Episode 51 • 31:47

Esme Rice: Mindshare's Worldwide Influencer Practice Lead

Episode 50 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the companion newsletter <...

September 12, 2023 • 35:42

Sammy Albon - Creator turned Senior Campaign Director

Episode 49 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.The Influencer Marketing Lab is...

September 07, 2023 • Episode 49 • 48:18

Verity Park founder of TBH Talent talks creators

Episode 48 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsore...

November 29, 2022 • Episode 48 • 28:34

Ian Forrester of DAIVID on effective influencer marketing measurement

Episode 47 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by

September 30, 2022 • Episode 47 • 37:18

Abha Gallewale, global social strategy manager at ASICS talks sport creators

Episode 46 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by

September 21, 2022 • Episode 46 • 32:55

Catherine Yeo discusses her new book: The Creator Revolution

Episode 45 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by

July 27, 2022 • 41:44

Creator Lucy Edwards on ditching tokenism from influencer marketing campaigns

Episode 44 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by

March 30, 2022 • 32:14

Arron Shepherd Goat Agency co-founder talks $100 billion industry

Episode 43 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by

March 23, 2022 • Episode 43 • 37:20

Tailify's Alan Gray talks about The Psychologist's Guide to Influence

Episode 42 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spons...

March 09, 2022 • Episode 42 • 31:23

Sedge Beswick, MD of SEEN Connects talks social shopping

Episode 41 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spons...

March 02, 2022 • Episode 41 • 40:09

Keely Cat-Wells CEO of C Talent talks Inspiration Porn

Episode 40 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by

February 23, 2022 • Episode 40 • 28:15

Matthew Wood talks Influencer Marketing Show, Awards and Community

Episode 39 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spons...

February 11, 2022 • Episode 39 • 29:25

Lucy Loveridge MD at YMU Social talks digital-first talent management

Episode 38 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsore...

February 02, 2022 • 28:14

Jo Burford talks creators, connections & community

Episode 37 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spons...

January 26, 2022 • Episode 37 • 44:32

BEYONDinfluence's Jeanette Okwu talks global influencer marketing

Episode 36 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by

December 17, 2021 • Episode 36 • 31:56

CMA's Cecilia Parker Aranha talks fighting greenwashing with its Green Claims Code

Episode 35 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by

December 08, 2021 • Episode 35 • 23:42

Beckii Flint of Pepper Studio talks hate followers

Episode 34 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by

July 29, 2021 • Episode 34 • 38:44

Chris Stokel-Walker discusses his new book: TikTok Boom

Episode 33 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by

July 22, 2021 • Episode 33 • 47:14

Philip Brown talks Offset: Formula E's new creator collective

Episode 32 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by

June 17, 2021 • Episode 32 • 48:29

Yusuf Özdalga of QED Investors explains how to fund the creator economy

Episode 31 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by

June 09, 2021 • Episode 31 • 30:21

Kara Peach talks Genfluencer and social responsibility

Episode 30 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by

May 27, 2021 • Episode 30 • 25:20