E-Commerce Secrets To Scale
E-Commerce Secrets To Scale is a marketing and entrepreneurship podcast that revolves around hearing the stories and strategies of successful entrepreneurs and e-commerce professionals to uncover scaling secrets that will impact your online store.
Episodes
162 episodes
161 - Getting Into Retail with Mike Alexander
On today's episode of the podcast, Mike Alexander, CEO of Borboleta Beauty, joins me to talk about getting into retail. Retail is one of those things that a lot of brands really want to get into, but they don't really understand what it takes. ...
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Episode 161
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42:58
160 - Managing Your Cash Flow with Matt Putra
On today’s episode of the podcast, Matt Putra joins me. Matt is the founder of EightX, which is a fractional CMO firm for e-commerce brands. Matt and I talk about managing cash flow for your business and what it takes to achieve profitability.&...
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Episode 160
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29:17
159 - TikTok Ad Mastery with Nikki Lindgren
On today’s episode, Nikki Lindgren from Pennock joins me. Pennock is a paid media agency that Nikki runs, and she’s here to talk about TikTok ads. TikTok is a huge platform, and advertising on it has become increasingly important for brands. Ni...
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Episode 159
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26:45
158 - Navigating Affiliate Marketing with Alex Back
On today's episode of the podcast, Alex back, founder of couch.com, joins Tanner to talk about affiliate marketing. We believe affiliate marketing is going to be one of your most important channels in 2024. Alex knows a lot about affiliate, so ...
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Episode 158
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30:04
157 - The Impact of User-Generated Content (UGC) with Ian Sells
On today's episode of the podcast, Ian Sells, the co-founder of Join Brands, joins me. We talk about influencer marketing and how you, as a brand, can really scale your UGC creation using their platform. UGC is really important if you're lookin...
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Episode 157
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28:42
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156 - Which KPI's You Should Be Tracking with Bryan Holladay
On today's episode of the podcast, Brian Holiday, owner of South Ninth Marketing, joins me to talk about e-commerce KPIs and which KPIs your brand should be focusing on, especially going into 2024. We talk about acquisition KPIs, retention KPIs...
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Episode 156
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37:37
155 - Creator-Led E-Commerce Experiences with Gary Garofalo
On today's episode of the podcast, Gary Garofalo, co-founder of Loud Crowd, joins me to talk about influencer marketing. There are lots of tools out there for affiliate marketing, but the one we cover today will help scale your brand like no ot...
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Episode 155
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31:24
154 - Protecting Your E-Commerce Brand with Steven Weigler
I know a lot of brands are really struggling with copyright infringement, trademark infringement, and whether or not you should get a patent or trademark. Steve and I talk all about how you, as a brand, can protect yourself from anyone out ther...
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Episode 154
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32:05
153 - Using AI For Content Writing & SEO With Brenton Thomas
Brenton and Tanner discuss AI’s strengths, limitations, and it’s role in e-commerce growth. Brenton Thomas is a seasoned digital marketer and founder of Twibi in Portland, Oregon. He is a featured speaker at conferences like BrightonSEO, with a...
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Episode 153
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24:11
152 – Conversion Rate Optimization With Megan Lazaro
On todays’ episode, Megan Lazaro from SplitBase joins me to give everyone the rundown of how CRO actually works, how to best approach it, and how much traffic you actually need in order to run successful testing. We had a really great conversat...
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Episode 152
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39:50
151 – E-Commerce Brand Strategy With Sam Brand
This week on the show, Sam Brand from Six Lava joins me to talk about branding. Most of you probably have a good idea of what goes into building a strong brand, but in this interview we get really deep into the weeds of what separates a good br...
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Episode 151
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40:43
150 - Birthday Gifting Consumer Insights With Brandon Kleinman
This week on the show, Brandon Kleinman Founder and CEO of Birthday App joins me to talk about a recent study that he did on consumer gifting behavior for birthdays. I never realized that someone could be an absolute expert on birthdays but Bra...
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Episode 150
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53:24
149 – Membership Subscription Best Practices With Matthew Holman
Matthew Holman, a good friend of mine, joins me on this week’s episode to talk about membership subscriptions. Matt is the head of growth at QPilot and he also runs Commerce Catalyst, where he puts on a lot of awesome events here in Utah where ...
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Episode 149
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31:16
148 – Scaling With Affiliate Marketing With Noah Tucker
This week on the show, Noah Tucker, founder of Social Snowball, joins me to talk about affiliate marketing. For DTC brands, affiliate marketing is absolutely something you should be engaging in because in some cases, it can be a lot cheaper to ...
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Episode 148
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29:30
147 – Mastering Google Performance Max Advertising With Scott Ostermiller
This week on the show, Scott Ostermiller joins me to share his deep knowledge of Google Performance Max advertising with us. Scott was actually one of the very first people to test Performance Max, giving him arguably the most experience in thi...
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Episode 147
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37:03
146 – The Power Of Storytelling With Dean Horsfield
This week on the show, Dean Horsfield from 57th Street AI Marketing joins me to chat about storytelling and how brands can tell a story with their marketing in order to deliver a clear message. If you want to break through the noise out there a...
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Episode 146
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35:06
145 - Using Kickstarter For Product Launches With Casey Hill
This week on the show, Casey Hill from ActiveCampaign joins me to chat about Kickstarter and how it can be such a great way to launch new products. Using Kickstarter, you can crowdsource funds for your product without having to borrow money or ...
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Episode 145
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34:36
144 – How To Build A Brand To Sell With Ben Leonard
This week on the show, Ben Leonard from Ecom Brokers joins me to talk about everything that goes into building a brand with the intent for a top dollar acquisition. Ben has a ton of experience building and selling brands so if you ever hope to ...
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Episode 144
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41:10
143 - Building A Brand Using Paid Social With Nigel Thomas
This week on the show, Nigel Thomas, CEO of Alpha Inbound, joins me to talk about building a brand using paid social advertising. Nigel and I had a wonderful discussion about social advertising and he even went the full mile to explain exactly ...
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Episode 143
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43:33
142 - The Power Of Handwritten Thank You Notes With Rick Elmore
This week on the show, Rick Elmore, CEO of Simply Noted joins me to talk about how impactful handwritten thank you notes are when it comes to making your customers feel valued. Rick is taking thank you notes to the next level with his company a...
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Episode 142
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36:30
141 - Black Friday Sale Preparation With Moustafa Moursy
This week on the show, Moustafa Moursy, President of Push Analytics, joins me to talk about Black Friday sale preparation and what your brand should be doing right now to get the most out of your Black Friday promotions. With Black Friday only ...
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Episode 141
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43:02
140 - Mastering The Unboxing Experience With Mark & John Cronin
This week on the show, Mark and John Cronin, founders of John’s Crazy Socks join me to talk about unboxing experience and why it’s so important for brands to get this right. Mark and John have been on the show before, but I knew I needed to hav...
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Episode 140
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39:33
139 - How To Increase Cart Abandonment Sales With Adam Robinson
This week on the show, Adam Robinson, CEO of Retention.com joins me to talk about increasing cart abandonment sales. If you’re looking to bring back users that are abandoning your cart and get them to c...
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Episode 139
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40:34
138 - Using Quizzes For Product Recommendations With Lamees Butt
This week on the show, Lamees Butt from Zoovu joins me to talk about using quizzes on your website to provide product recommendations to your customers. Today, e-commerce thrives on personalization and whether you’re recommending products on yo...
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Episode 138
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34:03
137 - How To Increase Average Order Value With Eric Melchor
This week on the show, Eric Melchor from OptiMonk joins me to talk about some strategies that you can take to increase the average order value of your store. Boosting AOV is one of the best ways to increase store revenue and profit in a time wh...
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Episode 136
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38:50
