The mind of the buyer is complex. So many thoughts to deal with before making the final buying decision. This short 7 minute program gives you a glimpse into what the buyer or purchaser may be thinking before handing you over cash or their credit card. The 6 steps outlined will help you gain patience with the potential customer as they make a purchasing decision. It is all about patience and Louis helps you understand why you need patience with every customer. Great program to share with anyone who has any direct contact with a customer.