From Arena to Online: How Nikki Hall Turned Her Riding Curriculum into an Online Business Artwork

How to Market Your Horse Business with Denise Alvarez

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too! If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com

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How to Market Your Horse Business with Denise Alvarez

From Arena to Online: How Nikki Hall Turned Her Riding Curriculum into an Online Business

May 30, 2025 • Denise Alvarez, Nikki Hall • Episode 179

If you ever dream of creating more freedom and impact in your horse business, this episode is full of encouragement and practical takeaways.

In this episode, you’ll meet Nikki Hall of Horse Sense Learning Levels and hear how she turned her hands-on riding curriculum into a successful online business.

Nikki shares her journey from running a full-scale riding academy to creating scalable resources that support instructors and students worldwide. We talk about overcoming burnout, listening to your audience, and building a business that supports your life—not the other way around.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/179 (LINK)

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