How to Market Your Horse Business with Denise Alvarez
How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too! If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com
Episodes
175 episodes
Make Your Equestrian Offer Irresistible: 4 Ways to Increase Value & Attract More Buyers
If you want to sell more, before you pour everything you have into the selling phase, there’s one thing you need to do: evaluate your offer. The first step is to make sure your offer (whatever it is you’re selling) is actually valuable....
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Episode 171
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31:51
Wearing Too Many Hats? How to Delegate Like a Pro in Your Equine Business with Nicole Berthelot
If you’re an equestrian entrepreneur looking to free up more time for riding, training, or scaling your business, this episode is a must-listen. Nicole Berthelot’s firsthand experience helping Amelia Newcomb to manage and expand her dre...
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Episode 170
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1:11:18
3 Simple Ways to Sell More (Without the Salesy Feeling)
For many horse business owners, when they think of sales the word pushy or sales comes up. In episode 168 I used the analogy of a used car salesman – it’s that ick factor that makes you feel awkward as soon as you start selling.
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Episode 169
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18:06
4 Sales-Boosting Strategies Every Equestrian Entrepreneur Needs with Piper Klemm
It might not be your favorite, but to build a sustainable equine business, you need to learn how to sell. Without sales, where’s your income? Without income, where’s your profit? And, without profit, where’s your business?
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Episode 168
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44:42
Beyond the Sale: 3 Tips to Create an Unforgettable Customer Journey
Oftentimes, in the marketing process, horse business owners will jump right to the sale.From in-person conversations at events and expos to social media posts, ads, and more, the big question becomes, why aren’t people buying?Th...
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Episode 167
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38:23
Pro Tips for Growing Your Horse Business on YouTube with Ryan Rose
Should YouTube be part of the growth strategy for your horse business? If you’re purely looking at numbers, then it’s overwhelming yes — with more than 2.5 billion active monthly users, it’s the second-largest search platform in the world. ...
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Episode 166
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59:25
Struggling with Email Marketing? 5 Tips to Boost Results for Your Equestrian Business
If you’re an equestrian entrepreneur who has given email marketing a try but you just don't feel like you've experienced any measurable wins from it, this episode is one you’ll want to save and take notes on.The good news is that if you...
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Episode 165
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28:21
From Award-Winning Jockey to Entrepreneur: How Frankie Lovato Built Equicizer with Passion
Every horse business has a story. Every founder has a journey. The journey of Equicizer founder and creator Frankie Lovato has had its ups and downs like any other business venture, but the passion that drives him has never wavered. In ...
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Episode 164
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1:18:51
Stop Spinning Your Wheels: Turn Marketing Busywork into Business Wins
“I’m so tired of chasing followers and likes on social media without actually getting new clients.” Said every frustrated equestrian entrepreneur who wants to grow their horse business yet can’t seem to get ahead in the marketi...
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Episode 163
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23:16
How to Build an Equine Business With Purpose with Traci Brooks
How do you get loyal clients and customers for your equine business? How do you build a business that allows you to do what you’re great at, even as you grow? You do it with purpose. And, as you’ll learn from Traci Brooks’ journey to bu...
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Episode 162
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58:06
Ariat Case Study: 4 Eye-opening Keys To Long-term Success
How do you achieve sustainable success in your equine business? One of the best ways to do that is to learn from others who have gone before you or are doing what you’d like to do. I’m NOT suggesting you copy or mimic what others are do...
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Episode 161
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29:03
Supercharge Your Year-End Review with These 3 Key Components
Before you set goals for the new year, it’s crucial you take the time to review the year that’s ending. The most effective year-end reviews are not just a time for looking at the bottom line — i.e. how much profit did you make? ...
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Episode 160
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32:01
How to Build Demand for Your Horse Business with Megan Harris
Trying to fill your books and get people to actually buy? This episode is for you. You’ll love this conversation with Megan Harris, Chief Marketing Officer at NF+ (formerly Equestrian Masterclass by Noëlle Floyd). With her backg...
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Episode 159
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58:15
Why Your Social Media Marketing Is Falling Flat (Despite Your Best Efforts)
Are you getting new leads, clients, and customers for your horse business from your time on social media?If your equestrian social media marketing is falling flat, follow these three steps to start seeing real results.Show Notes...
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Episode 158
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30:47
How to Savor the Holidays & Still Show Up on Social Media
Ever feel torn between wanting to share those special holiday moments on your social media & the temptation to leave your phone off and pretend like social media doesn't exist? As we head into this season, the question becomes, how ...
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10:50
How to Build Your Email List with Qualified Leads
Afraid of spamming your email list? It’s the number one reason I hear horse business owners say they don’t send emails. And, it is smart marketing to be aware of your audience’s needs and not send too many emails. But, it’s not...
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Episode 156
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26:42
How Much Should You Niche Down in Your Equestrian Marketing?
You want to grow your horse business, so that means you should be talking to more people in your marketing, right? Yes, but ... talking to more of the “right” people is the key. If you’re here, it’s likely because you know your ...
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Episode 155
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31:16
Why Collaboration Over Competition Always Wins With Jamie Samples
On many levels, competition can be a great thing. It can push us to give our absolute all, think creatively, and not give up. But, sometimes there can be a downside to that competitive nature that’s gotten you where you are. I’m...
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Episode 154
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42:40
4 Things You Need to Attract the Right People to Your Equine Business
As a horse person, you know the importance of foundation when it comes to training your horse. It's the same for your marketing! If you're not starting from a solid foundation, then all of the building blocks you put on top will likely fall fla...
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Episode 153
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25:57
Managing Hustle & Rest as an Equestrian Entrepreneur with Megan Robinson
If you stay in hustle mode 24/7, 365 days a year, you may not completely burn out, but the joy of doing what you love in the equestrian world will likely dissipate over time. Thankfully, there are some mindset shifts you can make and pr...
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Episode 152
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44:40
BONUS Q&A: Everything You Need to Know About 1:1 Coaching
Heard about my coaching but still have some questions about it all? This bonus episode is for you. Explore the ins and outs of coaching, who it's for, what really happens on a call, and how my Take the Reins coaching program is differen...
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19:31
Why Your Horse Business Isn't Where You Want It to Be
Have you been feeling stuck in your horse business but aren’t sure what it is that’s keeping you there? Marketing is actually not the place I’d coach you to start. Instead, you need to ask yourself this one vital question: Am I a...
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Episode 151
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28:37
6 Steps to Successfully Rebrand Your Equine Business with Chris Stein
There are different levels of rebranding your equestrian business. Sometimes you’re giving it a fresh new look with a new logo, colors, graphics, etc. Sometimes, it’s messaging, imagery, product, or service-related. Regardless of how de...
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Episode 150
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1:01:31
How to Build a Trusted Brand as an Equestrian Entrepreneur
In the world of marketing your horse business online, sometimes it seems easy to just create a product and sell it. Reality? It doesn’t really work like that.For the most part, you can’t just show up and start selling an online ...
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Episode 149
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25:58
4 Steps to Maximize Your Equine Business Website SEO With Krysta Paffrath
How do you get your business found online? That’s the million-dollar question for many equestrian entrepreneurs. And, the answer is not as simple as you might hope. First, you need to understand that you’re asking about ...
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Episode 148
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56:28