How to Market Your Horse Business with Denise Alvarez
Episodes
238 episodes
How Building in Stages Took Christy Zweig from 3 Stalls to 3 Barns
Christy Zweig didn't start Always August Farm as the 24-acre facility it is today. She started with less than 8 acres and a 3-stall barn. Tune in to hear how she built business experience through a corporate career before making the lea...
Before You Burn Out: 3 Non-Negotiables for a Sustainable Equine Business
Burnout isn't a "someday" problem in the horse industry. It's the reason so many talented trainers, riders, photographers, bodyworkers, and more walk away from businesses they once loved. After listening to two horse trainers unpack why...
Why You Shouldn't Be Afraid to Niche Down with Madison Ruddy Sanders
Madison Ruddy Sanders spent almost a decade in tech sales surrounded by companies like Amazon and Airbnb that made finding what you want effortless. Then she'd go horse shopping and land back in scattered Facebook groups and outdated classified...
BONUS: 1:1 Coaching FAQ: What You're Really Wondering Before You Invest
Thinking about 1:1 coaching but still have some questions you need answered first? This episode answers the questions actually on your mind, from "what if my business isn't big enough yet" to "what if I've tried coaching before and it didn't wo...
Is DIY Marketing Actually Hurting Your Horse Business?
You built your horse business on grit and hustle, and DIY marketing was a part of that deal. Good job! But as you continue to grow, could it actually be hurting your business more than helping it? In this episode, we're digging into the...
Are You the Bottleneck in Your Equine Business? 5 Mindset Shifts That Build Resilience With Aoife Leggett
Sometimes the biggest obstacle to growth isn't something outside of your control.Sometimes, you are the bottleneck.That doesn't mean you're doing a bad job. It means that as the business owner, your mindset, habits, decisions, a...
How to Leverage a Book to Grow Your Equine Business with Lee Baucom, PhD
Whether you’re exploring the idea of a book or you’re already a published author, this conversation is for you. As you’ll learn from author and business coach Lee Baucom, PhD, leveraging a book for your equine business is much bigger th...
Before You Hire a Business Coach, Ask These 4 Questions
Not all coaching programs are created equal. And they’re all definitely an investment, financially, emotionally, and energetically. So, to help you make the decision that’s right for you in this season of business and life, I'm ...
Why Your Reputation Matters More Than Your Social Media Following with Kelly Vineyard, MS, PhD
Ever wish you could build a brand without relying solely on social media? Good news. You have options. Social media is simply a tool to communicate who you are. The trust you build, the relationships you cultivate, and the way you consi...
Behind the Scenes: What's It Like In My 1:1 Coaching? With Amy Williams & Audrey Paslow
What really happens inside 1:1 business coaching?In this special behind-the-scenes episode, I'm pulling back the curtain with two Take the Reins coaching clients, Amy Williams and Audrey Paslow.Although they run very different e...
Attract Dream Clients to Your Equine Business: 4-Step Brand Messaging Audit
What if the next message in your inbox or inquiry through your website made you think, “Yes — this is exactly the kind of client I love working with”? In this episode, we’re talking about how your brand messaging can become a filte...
When Self-Doubt Stalls Your Equine Business Growth
It’s time to talk about self-doubt and the way it can impact how you show up in your equine business. We’re unpacking why entrepreneurship can make every win and setback feel personal, plus the tools you can use to recognize those thoug...
The Hidden Risk in Your Horse Business: Understanding Equine Liability Insurance with Danielle Aamodt
Even if you’re on board with systems, marketing, and lead generation for your equine business (and, I hope you are) there’s one particular gap you might be missing or misunderstanding.Ignore it, and it can completely take out your busine...
Why Your Intake Process Is Costing You Time, Money, and Referrals
If you feel like every new client starts from scratch—answering the same questions, scrambling for information, and hoping nothing falls through the cracks—your client intake process might be the missing piece.In this episode, I'm break...
Retirement Planning 101 for Equine Entrepreneurs with Grace Speckman, CFP®
In this episode, I’m joined by financial advisor and lifelong equestrian Grace Speckman, CFP® to talk about a topic many equine entrepreneurs put off for another day: retirement planning.Grace shares why your business is not your retire...
What Most Equine Businesses Get Wrong About Advertising with Jillian Blades-Rice
If you’ve just been boosting a post and crossing your fingers for a few inquiries to come in, this practical breakdown of digital advertising for horse businesses is for you. You’ll learn why effective advertising isn’t about throwing m...
They're On Your Email List. Now What? How to Build a Welcome Sequence That Converts
If you’ve been growing your email list but aren’t sure how to turn subscribers into paying clients, this episode walks you through exactly what to do next. We’re diving into the power of a welcome sequence: what it is, why it matters, a...
Navigate the Business of Being an Athlete in the Equine Industry with Nicole Graf
If you’re trying to build a business around your riding, this episode will give you practical, real-life strategies you can use no matter where you are in your journey.With more than 30 years of experience in the industry, including hel...
5 Time Management Tips for the Busy Equine Entrepreneur
It’s no secret that entrepreneurs love the idea of time freedom and being your own boss. But, what about when it feels like the business is the boss, and your boss is taking over your life?While seasons of hustle and full schedules ...
Navigating Burnout, Bold Moves & Business-Building with Leyna Cannon of Grey Horse Candle Co.
You’d be hard-pressed to find an equine business owner who’s followed a straight, perfectly mapped-out path.And in this conversation with Leyna Cannon, owner and chief hand-pourer of Grey Horse Candle Co., that couldn’t be more true....
On the Fence About Coaching? This Will Help You Decide
If you’ve been thinking about coaching—but keep going back and forth on whether it’s worth it or which option is right for you—this episode will help you get decide.I’m breaking down the difference between 1:1 and group coaching, how to ...
3 Crucial Areas You Can’t Afford to Ignore as You Grow Your Equine Business
If your leads and income feel inconsistent or your marketing lately feels like a lot of effort without results, this episode will help you pinpoint what’s really keeping your equine business stuck. You’ll uncover the 3 areas of your bus...
Behind the Scenes of Equine Affaire: Lessons in Marketing, Leadership, and Growth with Coagi Long
In this episode, I’m taking you behind the scenes of Equine Affaire with Coagi Long, president and owner of one of the largest equine expos in the country.But this isn’t just a conversation about events. We talk about what it really tak...
Hitting a Ceiling in Your Horse Business? This Crucial Shift Is the Key to Consistent Growth
If your horse business feels like it’s hitting a ceiling, this episode will show you why. And because you know I’m all about the practical application, you’ll also learn exactly what to do about it.I’m breaking down the crucial shift fr...
Where to Find Your Next Clients: 7 Lead Sources for Horse Businesses
Looking for new clients and customers? Smart move. Because every sustainable equine business requires a steady pipeline of leads. New people discovering you, learning about your work, and eventually becoming paying clients.<...