Dr Marketing Tips Podcast
Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.
Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.
Dr Marketing Tips Podcast
ADA Compliance – Online Accessibility and What It Means for Your Practice
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For medical professionals, improving website accessibility can mean finding ways to attract and retain patients online, increasing access to your services. However, streamlining your website for patient engagement is not the same as meeting accessibility standards set by the Americans with Disabilities Act (ADA). In fact, in some cases, your online marketing may conflict with current laws put forth by the ADA.
While certain ADA standards may seem straightforward, many practices fail to meet their requirements, exposing them to lawsuits and fines, which can exceed $100,000. Since ADA laws are constantly evolving, staying up-to-date with these changes can be a challenge.
However, updating your website doesn’t have to be complicated. Understanding how to comply with ADA laws can help practices maintain compliance, increasing accessibility while avoiding costly lawsuits.
In this episode of the DrMarketingTips Show, Jennifer and Corey explain how practices can stay up-to-date on ADA regulations and why these laws may have downstream effects on your practice.