Dr Marketing Tips Podcast
Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.
Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.
Episodes
356 episodes
How AI is Revolutionizing Physician Referrals: What You Need to Know
In this episode of the DrMarketingTips Show, Jennifer and Corey explore how AI and automation are revolutionizing physician referral strategies. Today, practices can leverage AI-driven tools to identify, engage, and nurture referrin...
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Season 1
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Episode 347
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19:12
Digital Disruption in Healthcare: How AI and Search Are Changing Patient Behavior
Technology is transforming healthcare marketing faster than ever, and medical practices that don’t adapt risk getting left behind. In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey break down the digital disruptions resha...
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Season 1
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Episode 346
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17:49
How to Adapt Your Medical Practice to New Online Patient Trends
In this episode of the DrMarketingTips Podcast, hosts Jennifer Thompson and Jennifer Taggart explore the evolving online consumer trends in healthcare decision-making—with a specific focus on women. As the primary healthcare decisio...
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Season 1
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Episode 345
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15:10
The Future of Search and Healthcare Marketing in the Age of AI
In this forward-looking episode of the DrMarketingTips Show, hosts Jennifer and Corey explore how the rapid rise of artificial intelligence (AI) is reshaping search behavior and healthcare marketing strategies. Learn what changes are coming, ho...
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Season 1
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Episode 344
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14:57
Changes to Facebook & Instagram Advertising Policies You Need to Know
In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey dive into big changes to Meta’s advertising policies in January 2025. These updates will impact healthcare practices using Facebook, Instagram, and other Meta platforms to...
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Season 1
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Episode 343
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15:02
Top 5 2025 Healthcare Marketing Trends: What You Need to Know
In this episode, Jennifer and Corey discuss five crucial topics shaping the medical marketing landscape next year—from rising costs to AI disruption—and provide actionable insights to help your practice stay ahead of the curve.Tune in...
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23:25
Using Content Marketing to Attract Patients Seeking to Age Well
Today's patients are savvy. And a lot of them want to know how they can remain healthy and active as they age. They're researching their symptoms, comparing providers, and making informed decisions about their healthcare. To stand o...
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Season 1
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Episode 341
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13:02
Better Sleep, Better Workplace: How Sleep Impacts Your Practice’s Success
In this episode of The DrMarketingTips Show, we dive into a surprising yet critical factor impacting employee wellness, patient outcomes, and overall workplace culture: sleep. As stress, burnout, and lack of sleep become widespread iss...
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Season 1
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Episode 340
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13:49
Spreading Cheer – Holiday Marketing Tips for Medical Practices
The holiday season is a prime time to show appreciation and gratitude to your employees, patients, and referring partners. In this episode of the DrMarketingTips Show, we discuss creative ideas for spreading holiday cheer, building relationship...
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Season 1
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Episode 339
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17:22
How Cause Marketing Helps Medical Practices
Did you know that 87% of consumers would switch brands to ones associated with a good cause, given similar prices and quality? Discover how cause marketing can create a positive impact on both your practice and the community. In thi...
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Season 1
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Episode 338
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11:30
New FTC Rule on Online Reviews: What It Means for Healthcare Providers
The Federal Trade Commission (FTC) is cracking down on deceptive review practices with a new rule set to take effect later this year. This rule impacts healthcare providers, from medical practices and doctors to hospitals, as it sets strict gui...
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Season 1
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Episode 337
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12:37
What’s Old is New Again with Digital TV Ads
Are you thinking about advertising your practice to get more visibility and bring in more patients? In this episode, hosts Jennifer and Corey take a look at the resurgence of TV advertising for digital streaming platforms like YouTube and Netfl...
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Season 1
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Episode 336
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12:23
Social Media Tips for Doctors: 17 Ways to Get More Engagement on LinkedIn
LinkedIn's explosive growth is undeniable. For medical practices, it's no longer just an option – it's the prime platform for referrals, networking, and recruitment. While you may think you know what to post, new research shares exactly what Li...
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Season 1
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Episode 335
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17:13
Hiring Struggles at Your Practice? Sync Up Your HR & Marketing Teams
The healthcare industry has been facing a critical staffing shortage. A report by the Association of American Medical Colleges projects a shortfall of up to 124,000 physicians by 2034, including tens of thousands of primary care doctors and spe...
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Season 1
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Episode 334
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16:09
Digital Patient Experiences: Does It Violate HIPAA? (Judge Rules No!)
A recent court ruling in Texas has declared the use of website tracking tools, like cookies and pixels, does not violate HIPAA, as long as Protected Health Information (PHI) is not collected. Co-hosts Jennifer and Cory discuss this decision and...
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Season 1
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Episode 333
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10:48
Why Patients Think Your Medical Practice is “Fake” (Hint: It’s Your Website)
In this episode of The DrMarketingTips Show, co-hosts Jennifer and Corey discuss the lack of authenticity and trust that patients encounter when searching for a doctor online. Many practice websites feature generic information, lack transparent...
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Season 1
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Episode 332
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15:29
Navigating the Growing Crisis: Effective Recruitment and Retention of Healthcare Talent
The healthcare industry is facing significant staffing shortages, leading to high turnover rates and substantial costs for practices in both clinical and non-clinical roles. In this episode of the DrMarketingTips Show, Jennifer discusses how yo...
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Season 1
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Episode 331
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38:53
Evolution of Healthcare Media: New Strategies for the Social Era
A new patient just discovered your practice and booked an appointment! What if you got these notifications in your inbox everyday? That’s quite possibly the future with new automated patient engagement programs. Did you know 63% of ...
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Season 1
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Episode 330
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17:15
Harnessing AI in Healthcare Marketing: Navigating Change and Innovation
In this episode of the DrMarketingTips Show, hosts Jennifer and Cory explore how artificial intelligence is changing and innovating healthcare marketing. One way that AI is reshaping marketing strategies is by facilitating hyper-personalization...
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Season 1
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Episode 329
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18:56
Adapting to Change: Healthcare Marketing Strategies for 2024
In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey talk through the essential tactics and strategies that medical practices need to market their practices and stay competitive in 2024. With a focus on understan...
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Season 1
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Episode 328
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17:26
Social Media Marketing for Medical Practices: Tips, Content & the Latest Trends
Episode 327 of The DrMarketingTips Show brings practical social media marketing advice for doctors and medical practices based on new data. Hosts Jennifer and Lexi, Senior Client Services Manager at Insight Marketing Group, discuss key takeaway...
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Season 1
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Episode 327
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21:37
When Marketing Meets HR: Changes in Latitudes, Changes in Attitudes
Did you know that 73% of Gen Z and 74% of ...
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Season 1
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Episode 326
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22:34
Practice Reputation Management Part 2: Tools to Help You Monitor Your Digital Front Door
Having a reputation management strategy is no longer just about collecting good reviews. It's about understanding and implementing the technology that can streamline this process and provide insightful data for continuous improvement–ultimately...
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Season 1
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Episode 325
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22:37
Reputation Management (1 of 2): How to Improve Your Practice’s Digital Front Door
Have you googled your medical practice lately? Is your profile and map location accurate? What else could you do to direct patients to your practice so they see your glowing reviews? In part 1 of our reputation management series for medical pra...
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Season 1
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Episode 324
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24:02
Craft the Best Content & Campaigns: AI Prompts for Patient-Centric Healthcare Marketing
Looking for insights into market research, audience personal development, and content development for your practice? In this episode of The DrMarketingTips Show, co-hosts Jennifer and Cory focus on the art of prompt engineering for AI content c...
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Season 1
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Episode 323
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19:35