Dr Marketing Tips Podcast
Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.
Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.
Dr Marketing Tips Podcast
From Donuts to Digital: 1 Simple Idea to Build Stronger Referral Relationships
If you’re still handing out rack cards and donuts when building referral relationships, it might be time to level up your strategy.
In this episode of the DrMarketingTips Show, Jennifer and Corey dive into how specialty practices are using online education portals to build stronger relationships with referring providers.
These referral hubs give referring partners direct access and value, making your practice a trusted resource instead of just another sales pitch.
Tune in to Discover:
- How education hubs create real value for referring providers
- What content to include in your portal (forms, instructions, guides, marketing materials)
- Why direct chat or follow-up features are game-changers
- How to track usage, optimize the experience, and show ROI
- Ideas for expanding into CE webinars and using the portal as a recurring touchpoint
- Simple ways to launch a portal without overcomplicating it