Dr Marketing Tips Podcast
Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.
Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.
Dr Marketing Tips Podcast
Understanding the New Era of Search for Medical Practices: AI and GEO Deep Dive
This episode is a little different than usual. We're sharing a conversation that dives deep into the next evolution of SEO, something called GEO (Generative Engine Optimization), and how healthcare practices can future-proof their marketing strategy in the age of AI.
From changes in how patients search online (hint: it’s not just Google anymore) to how answer engines like ChatGPT and Perplexity are reshaping the digital patient journey, Jennifer and Corey break down the key trends, real-world examples, and actionable steps practices can take to stay ahead of the curve.
If you're wondering how to get your practice to show up in AI-generated answers, or if your website built in 2017 still cuts it, this is the episode for you.
Tune in to Discover:
- The difference between SEO, AEO (Answer Engine Optimization), and GEO
- Why AI-powered search is already changing how patients find providers
- How to structure your website for both humans and machines
- The content formats that perform best in AI summaries
- How to audit and prioritize pages to prepare for the AI shift