Dr Marketing Tips Podcast
Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.
Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.
Dr Marketing Tips Podcast
Top Referral Mistakes Costing Your Practice Patients—And How to Solve Them
In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a deep dive into one of the most critical (and often neglected) areas of practice growth: building and maintaining a strong physician referral pipeline.
With healthcare competition at an all-time high and patient loyalty shifting, your referral strategy can’t be reactive—it has to be intentional, measurable, and friction-free. Whether you’re seeing referrals decline or looking to scale what’s working, this episode gives you a proven playbook to drive meaningful results.
Tune in to Discover:
- The 30-60-90 day roadmap to fix or grow your physician referral program
- Common mistakes practices make that break the referral funnel
- Why building trust (and not just handing out business cards) still matters
- How CRMs, referral tracking tools, and AI can help you close the loop
- The power of feedback loops, outreach calendars, and real-time performance metrics
- How to use a rep or community liaison to maintain long-term relationships
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With the right systems, workflows, and outreach strategy, physician referrals can be one of the most cost-effective ways to grow your practice.