Dr Marketing Tips Podcast
Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.
Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.
Dr Marketing Tips Podcast
Rethinking Reputation Management: How to Cut Costs Without Cutting Corners
Is your reputation management contract really delivering what your practice needs or just draining your budget?
In this episode of the DrMarketingTips Show, Jennifer and Corey pop the hood on how directory listings and reputation management have shifted in the past year, and why many practices are now overpaying for features they barely use.
They explore real-world data showing how star ratings and directory listings directly impact web traffic, phone calls, and patient acquisition.
More importantly, they share how Google and Healthgrades are changing the rules, what that means for third-party vendors, and why your EHR might be more vital than you think to get new reviews.
Tune in to Discover:
- How directory listings drive patient behavior (with real data to prove it)
- Why star ratings are only one part of the reputation equation
- The way a temporary review pause caused a 20% traffic dip for one practice
- What’s changed with Google, Healthgrades, and third-party vendors
- Tips to potentially save thousands per month by ditching the bells and whistles
Resources & Links:
Want a sneak peek at the solution Jennifer and Corey mentioned? Contact us for a behind-the-scenes look.