Dr Marketing Tips Podcast
Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.
Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.
Dr Marketing Tips Podcast
Strategic Planning for Medical Practices: A Framework for 2026
In this episode of the DrMarketingTips Show, Jennifer and Corey take a step back from the day-to-day marketing grind and zoom out to look at the bigger picture: strategic planning for medical practices.
This isn’t your typical "set some goals and hope for the best" conversation. Instead, we’ll walk through a practical, repeatable framework that helps medical groups plan for growth, mitigate risk, and build alignment between marketing and business strategy.
They also share real examples from the field and introduce a new free one-hour planning session that offers practices a data-backed roadmap for the year ahead.
Tune in to Discover:
- Why celebrating reviewing wins and losses is the first step to smarter planning
- How to turn vague goals into measurable KPIs that drive growth
- The most common blind spots in medical marketing
- What to include in your scenario planning to reduce risk and stay flexible
- Ways to use data analysis (website traffic, heatmaps, reviews, social metrics) to guide strategy
- The importance of aligning marketing with HR, staffing, and physician recruitment goals
Resources & Links:
Interested in a free one-hour planning session to review your analytics, identify blind spots, and develop a marketing roadmap for 2026? Book a time and let us know you heard about the offer on the show.