Dr Marketing Tips Podcast
Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.
Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.
Dr Marketing Tips Podcast
New FTC Rule on Online Reviews: What It Means for Healthcare Providers
The Federal Trade Commission (FTC) is cracking down on deceptive review practices with a new rule set to take effect later this year. This rule impacts healthcare providers, from medical practices and doctors to hospitals, as it sets strict guidelines for buying online reviews and social media bot followers.
Join Jennifer and Corey as they discuss the implications of the FTC rule and share practical recommendations on how healthcare providers can adapt their marketing strategies to maintain transparency and build trust with patients in this new landscape.
Tune In to Learn:
- The key prohibitions of the FTC rule and the potential consequences of non-compliance.
- The costs of violating FTC rules on fake reviews and buying bot followers.
- How healthcare providers can obtain legitimate patient reviews and foster authentic social engagement.
- Strategies for maintaining transparency in reviews, particularly when feedback is given by practice staff or associates.
- Effective ways to manage and address reviews while upholding credibility and trust.
- Safeguards to prevent the use of fake reviews or manipulated social media metrics.