Dr Marketing Tips Podcast
Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.
Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.
Dr Marketing Tips Podcast
Changes to Facebook & Instagram Advertising Policies You Need to Know
In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey dive into big changes to Meta’s advertising policies in January 2025. These updates will impact healthcare practices using Facebook, Instagram, and other Meta platforms to advertise, especially when targeting specific audiences or promoting health-related services and products.
Tune in to Discover:
- What’s Changing:
- Meta’s new restrictions on health-related data in response to FTC scrutiny.
- Why targeting specific demographics and behaviors is about to get more complicated.
- How It Will Impact Healthcare Practices:
- How the new policies affect specialties like Botox, IV therapy, mental health, and compounding pharmacies.
- Why mid- and low-funnel targeting will become more challenging.
- Strategic Shifts to Consider:
- Moving from highly targeted ads to broader, top-of-funnel campaigns.
- Exploring alternative platforms like TikTok, Snapchat, or X (Twitter) for less-restrictive advertising opportunities.
- The importance of focusing on brand awareness over direct conversions.
- Opportunities with First-Party Data:
- Why building your email list and owning your data is more important than ever.
- Leveraging general awareness campaigns to drive signups for first-party data collection.
- Actionable Next Steps:
- Conducting an ad audit to identify campaigns that may be affected.
- Working with your agency to redefine success metrics and reporting standards.
- Preparing your campaigns for the potential rollout of Meta’s AI-driven targeting options.
Changes are on the horizon, and it’s time to adapt your strategy.
Whether it’s exploring new platforms, refining your messaging for broader audiences, or focusing on first-party data, Jennifer and Corey offer practical advice to help you stay ahead in the ever-changing digital marketing landscape.