Connect Inspire Create
Welcome to Connect Inspire Create — a podcast exploring meaningful conversations about life, work, creativity, and the ways we grow.
I’m Carol Clegg, your host — an accountability coach and curious conversationalist — inviting guests from a wide range of backgrounds to share insights on how they live, think, and navigate change.
These conversations go beyond business strategies.
We explore:
- living with intention and self-trust
- alternative ways of thinking and being
- creativity, purpose, and personal growth
- navigating transitions in work and life
- what it really takes to follow through on what matters
If you’re someone who enjoys reflection, fresh perspectives, and honest dialogue — this space is for you.
Connect Inspire Create is about slowing down the conversation just enough to notice what inspires us… and how those insights shape what we create in our lives.
Let’s connect. Let’s explore. Let’s create — together.
Connect Inspire Create
Own Your Marketing: Sara Nay CEO Duct Tape Marketing, on Building Smarter, Not Harder
Sara Nay, CEO of Duct Tape Marketing, reveals how small businesses can break free from marketing overwhelm by creating focused strategies aligned with their business goals. Having consulted thousands of business owners since 2010, Sarah shares her journey from intern to CEO and how the company is evolving its approach in the age of AI.
• Small businesses often burn out trying to "do all things on all channels at all times" without proper tracking
• Marketing works when you have a clear strategy based on business goals and focus on manageable priorities
• The marketing strategy pyramid starts with auditing current efforts before planning new initiatives
• Work in quarterly sprints and allow time for marketing initiatives to show results
• Create "mountaintop metrics" to get a bird's eye view of performance before diving into details
• Use AI to handle repetitive tasks while preserving the human touch in strategic thinking
• SEO is rapidly changing due to AI - focus on answering questions people ask rather than just keywords
• Focus your marketing efforts on areas that light you up and bring you joy
If you're feeling overwhelmed with marketing, you're not alone. Start by identifying your four to six biggest growth priorities and work on those over the next quarter to stay focused and reduce overwhelm.
Preorder your copy of
"Unchained: Breaking Free from Broken Marketing Models: How Small Businesses Can Finally Take Control of Their Marketing, Lead with Strategy, and Scale with AI" by Sara Nay and John Jantsch here
Connect and find out more about Duct Tape Marketing here
Connect with Sara Nay on LinkedIn
I’m Carol Clegg, your host, an accountability coach and curious conversationalist inviting guests from a wide range of backgrounds to share insights on how they live, think, and navigate change.
Here, we explore:
• living with intention and self-trust
• alternative ways of thinking and being
• creativity, purpose, and personal growth
If you enjoy reflection, fresh perspectives, and honest dialogue, this space is for you.
If you’d like to experience this work in community, I host a complimentary monthly Accountability Circle a supportive space to pause, gain clarity, and choose a gentle next step forward. More info at https://carolclegg.com/accountabilitycircle
For those ready for deeper, more consistent support, I also offer a 90-day Accountability Package, designed to help you move from scattered ideas to steady, sustainable momentum.
You can learn more at carolclegg.com,
Let’s connect on LinkedIn and Instagram, or join my LinkedIn Group Flourish: A Community for Women Business Owners
