The Art and Strategy of Short-Form Video Marketing with Dorien Morin-von Dam

Dorien Morin-van Dam is a seasoned social media strategist with nearly 15 years of experience helping brands grow through smart, sustainable strategies. A Certified Social Media Manager and Agile Marketer, she also consults on AI strategy for small businesses, showing teams how to use AI in marketing responsibly and effectively. Dorien turns organic content and emerging tech into measurable results, speaks internationally, and hosts the Strategy Talks video podcast. 

Dorien shares her expertise on creating effective short-form videos that captivate audiences across different social media platforms, revealing the transformation from content creator to storyteller. 

She offers valuable insights on platform-specific strategies and the power of immersive retreats for developing video skills in a supportive environment.

• The key transformation happens when you move from "having to create content" to recognizing storytelling opportunities around you

• You don't have to publish everything you create – practice builds confidence and technical skills without pressure

• Focus your primary content creation efforts on the platform giving you the highest ROI, then repurpose strategically

• LinkedIn videos work best at around two minutes and focused on a single tip or idea

• Creating in community accelerates learning through shared "aha moments" and collaborative problem-solving

• AI tools like ChatGPT can serve as strategic thinking partners for solopreneurs developing content plans

Connect with Dorien on LinkedIn, explore upcoming retreats or visit her website at moreinmedia.com to learn more about her social media strategy and AI teaching services.

Where to find Dorien

Website: https://www.moreinmedia.com/

Podcast: https://www.moreinmedia.com/strategytalks

Instagram: https://www.instagram.com/moreinmedia/

LinkedIn - https://www.linkedin.com/in/moreinmedia/

Retreats: https://www.socialcontentretreats.com/

Accountability & Mental Fitness for You
Coaching Mental Fitness & Accountability

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

I’m Carol Clegg, your host, an accountability coach and curious conversationalist inviting guests from a wide range of backgrounds to share insights on how they live, think, and navigate change.

Here, we explore:

• living with intention and self-trust
• alternative ways of thinking and being
• creativity, purpose, and personal growth

If you enjoy reflection, fresh perspectives, and honest dialogue, this space is for you.

If you’d like to experience this work in community, I host a complimentary monthly Accountability Circle a supportive space to pause, gain clarity, and choose a gentle next step forward. More info at https://carolclegg.com/accountabilitycircle

For those ready for deeper, more consistent support, I also offer a 90-day Accountability Package, designed to help you move from scattered ideas to steady, sustainable momentum.

You can learn more at carolclegg.com,

Let’s connect on LinkedIn and Instagram, or join my LinkedIn Group Flourish: A Community for Women Business Owners

Chapters

• 0:00 Short-Form Video Strategy Across Platforms
• 5:23 Meet Doreen Morin-Von Dum, Social Media Strategist
• 9:38 The Content Creator Transformation Journey
• 14:30 Platform-Specific Content Strategies
• 19:15 Vermont Retreats and Creative Transformations
• 24:19 Learning Through Safe Collaboration