The Branding Business School Podcast
The Branding Business School Podcast is the go-to show for women looking to build brands that command higher prices, so they can work on their own terms and create more time for their kids and families.
Whether you’re a mompreneur juggling kids and clients or a businesswoman seeking more time and income freedom, this podcast delivers actionable tips, expert insights, and real-life stories to help you elevate your brand, scale your business, and create a life you love.
As a mom to two young children and the CEO of BrandWell Designs, Victoria Marcouillier teaches what it takes to build a powerhouse brand in this online era without sacrificing your sanity or misplacing your priorities.
We support the dreamers and the disruptors and are showing up weekly to teach you practical advice on what it takes to become the go-to in your industry.
Get ready to charge more, work less, and enjoy the moments that matter most in life...the ones that don’t happen behind a laptop screen!
The Branding Business School Podcast
134: The Difference Between a Business and a Brand and Why You Need Both
What truly distinguishes a business from a brand, and why is it essential to have both? Join Victoria Marcouillier, founder of BrandWell Designs, as she explains the difference between the two and why it really matters to build both. It’s time to understand what is driving your revenue, and contrast it with the magnetic allure of a brand, which creates memorable emotional connections with your audience. Through engaging analogies and compelling real-life examples, you'll discover how transforming a business into a powerful brand can make you the go-to choice for customers.
In this short and sweet episode, Victoria also recounts her personal journey and dives into the branding techniques that have propelled companies like Apple and Nike into household names. Learn why brand storytelling and personal narratives are vital in connecting with your target audience. Whether you're a budding entrepreneur or a seasoned business owner, this conversation will inspire you to reassess and refine your brand strategy, ensuring it not only aligns with your business goals but also stands out in today's competitive market. Tune in and uncover the secrets to building a powerhouse brand that commands loyalty and trust.
Links mentioned in today's episode:
BrandWell Designs
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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