The Branding Business School Podcast
The Branding Business School Podcast is the go-to show for women looking to build brands that command higher prices, so they can work on their own terms and create more time for their kids and families.
Whether you’re a mompreneur juggling kids and clients or a businesswoman seeking more time and income freedom, this podcast delivers actionable tips, expert insights, and real-life stories to help you elevate your brand, scale your business, and create a life you love.
As a mom to two young children and the CEO of BrandWell Designs, Victoria Marcouillier teaches what it takes to build a powerhouse brand in this online era without sacrificing your sanity or misplacing your priorities.
We support the dreamers and the disruptors and are showing up weekly to teach you practical advice on what it takes to become the go-to in your industry.
Get ready to charge more, work less, and enjoy the moments that matter most in life...the ones that don’t happen behind a laptop screen!
Episodes
157 episodes
157: Merch Mistakes You're Probably Making | The Do’s and Don’ts of Branded Merch
“If you invest in merch that fits seamlessly into somebody's daily life, they're going to reach for it more, which is going to keep your brand top of mind for them.” -Victoria MarcouillierMany think of merchandise as just...
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Season 9
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18:34
156: How I Prep for a Sales Call to Land 5-Figure Design Projects
“Sales really is not about pressuring at all. It's about clarity, and clarity comes from being prepared.” -Victoria MarcouillierWhat if the key to a successful sales call is not just about selling, but about truly underst...
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Season 9
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Episode 156
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40:41
155: How The Car Mom Disrupted the Auto Industry—and Helped Me Buy with Confidence
“When you are a disruptor, there are no rules that you have to follow.” -Kelly StumpeSearching for the best family car? Wondering which SUV fits three car seats safely—or how to make a smart, mom-friendly car purchase wit...
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Season 9
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Episode 155
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33:18
154: Exercise, Pregnancy, and Feeling Your Best | BTS of My Third Pregnancy ft. Midwife, Skyler Jacobs
“It doesn't make sense to me, that you wouldn't move your body in a way to prepare for an event like that, knowing it's going to be the hardest thing that you've probably done or will do.” -Skyler JacobsMotherhood is a jo...
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56:39
153: I’m Taking My Team to Florida! Prep for Our Company Retreat with Me!
“When you take care of your team, you create a culture of creativity, loyalty, and excitement for the work that you guys are doing together.” - Victoria MarcouillierA well-planned team retreat is more than just a getaway—...
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Season 9
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Episode 153
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36:56
152: Standing Out in a Crowded Market – How to Differentiate Yourself When Every Angle is Taken
“In a saturated market, the goal is not to compete. The goal is to create your own lane.” -Victoria MarcouillierExplore the art of standing out in an overcrowded market with Victoria as she shares insights from her journe...
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Season 9
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Episode 152
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27:56
151: Website Must-Haves for a High-Converting Brand | What Every Service-based Entrepreneur Needs on their Site
What if your business's credibility and growth in 2025 hinged on something as simple as having a website? That's the bold assertion Victoria explores in today's episode, drawing from personal stories, like her sister's harrowing experience of n...
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Season 9
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Episode 151
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28:30
150: Why Aren’t They Buying? How to Fix the Sales Slump ft. My Sales Coach, Gwen Tinsley
Discover the secrets to maintaining sales momentum during slow periods with the first guest of Season 9, Victoria’s renowned sales coach Gwen Tinsley. Gwen shares her expert strategies for avoiding the dreaded start-stop sales pattern that ofte...
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Season 9
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Episode 150
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42:41
149: The Psychology of Branding | How Emotions Influence Buying Decisions
Unlock the secret to creating an irresistible brand by harnessing the power of emotions. Join Victoria as she returns for Season 9 of The Branding Business School podcast and reveals how top brands like Apple, Nike, and Starbucks build unbreaka...
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27:37
148: Rebranding & Raising Prices | 2024 Recap + 2025 Updates
As BrandWell Designs closes the chapter on 2024 and steps boldly into 2025, Victoria returns from a well-deserved break and reflects on a transformative year marked by strategic changes, personal milestones, and significant business growth. Vic...
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44:43
147: Q&A: Starting a Business, Overcoming Imposter Syndrome, My Next Big Goal, and What I’m Struggling with Right Now
As we near the holiday season, it’s time to wrap up Season 8 with a pretty little bow! Join Victoria with an exciting Q&A session for the season finale! She’s tackling your burning questions on business growth, team scaling, and personal hu...
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Season 8
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Episode 147
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45:18
146: Standing Out in Uniform | How this Female Air Force Pilot Built her Personal Brand ft. Teri Weber
Join us for an inspiring conversation with Teri Weber, a trailblazing fourth-generation military officer and C-17 pilot in the United States Air Force. Teri shares her incredible journey as a female aviator in a male-dominated field and how she...
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Season 8
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Episode 146
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40:02
145: Squarespace vs. WordPress - Which Website Platform is Better for Me?
Explore the ever-popular debate between Squarespace and WordPress, two giants in the web design world, as Victoria shares her personal experiences designing on both platforms! Uncover the strengths and weaknesses of each platform to help you de...
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Season 8
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Episode 145
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26:12
144: Pricing Strategy: High-ticket Offers vs. Low Ticket Offers & The Benefits of Each
Have you ever considered the profound impact that choosing between high-ticket and low-ticket business models could have on your entrepreneurial journey? From the elevated profit margins and personalized client relationships of high-ticket mode...
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Season 8
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Episode 144
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35:43
143: Personal Branding 101: Why Your Story is Your Brand’s Secret Weapon with Roz Miller-Choice
What if you could transform from a "best kept secret" into the go-to expert in your industry? Join Victoria as she unlocks the secrets of personal branding with the renowned personal brand specialist, Roz Miller-Choice, famously known as the "E...
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Season 8
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Episode 143
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52:08
142: How to Build a Website that Converts: Website Tips for Service-Based Entrepreneurs
What if your website could be your top salesperson, attracting and converting leads while you sleep? Join Victoria as she shares how she transformed from a freelance website designer to the founder of BrandWell, all by harnessing the power of a...
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Season 8
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Episode 142
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30:03
141: Do these 6 things BEFORE raising your prices!
Can your pricing strategy speak to your brand? Join Victoria as she unveils the secrets to elevating your pricing game. She explores why aligning your brand with future aspirations rather than past milestones is the ultimate key to success. Fro...
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20:54
140: Rest as a Business Strategy | Takeaways From my Husband and I’s Trip Out West
This week, join Victoria as she recounts a memorable trip with her husband, James, spanning Utah, Arizona, and Nevada. This bucket-list adventure was not only a celebration of birthdays and their wedding anniversary, but also a celebration of B...
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Season 8
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Episode 140
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39:26
139: Building a Strong Brand Through Podcasting ft. My Podcast Manager, Elisa Dyer
Rebranding a business is never easy, especially when you're caught in the whirlwind of internal struggles and realizations. In today’s episode, Victoria chats with The Branding Business School’s Podcast manager, Elisa Dyer, all about her transf...
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Season 8
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Episode 139
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43:28
138: 5 Common Branding Mistakes to Avoid When Building Your Visual Brand
Does your brand's visual identity truly reflect your mission, values, and target audience? In this episode of The Branding Business School podcast, we dissect the five most common mistakes entrepreneurs make when crafting their visual brand. Fr...
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Season 8
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Episode 138
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17:24
137: Upset Clients | How to Avoid Them & What to do When You Have Them
Let’s be real, no matter how much we try to avoid it, there will always be times when a client isn’t happy. In today’s episode, unlock the secrets to turning challenging client interactions into opportunities for growth and stronger relationshi...
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Season 8
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Episode 137
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39:57
136: Owning a Secular Business as a Christian Woman | Balancing Spiritual, Mental, and Physical Health as an Entrepreneur with Stephanie Diodati
Growing up on a diet of toaster strudels and pop tarts, Stephanie Diodati never imagined she'd one day be a champion for holistic health. Join us as Stephanie takes us on her transformative journey from a non-holistic upbringing to founding Rea...
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Season 8
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Episode 136
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50:59
135: How Your Wardrobe is Impacting Your Brand ft. Hollywood Stylist Dina Cerchione
Transform your personal brand with expert insights from Hollywood stylist Dina, who has spent over 25 years transforming celebrities and reality TV guests into style icons. Dina's journey from high school fashion enthusiast to a Manhattan denim...
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Season 8
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Episode 135
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50:46
134: The Difference Between a Business and a Brand and Why You Need Both
What truly distinguishes a business from a brand, and why is it essential to have both? Join Victoria Marcouillier, founder of BrandWell Designs, as she explains the difference between the two and why it really matters to build both. It’s time ...
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Season 8
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Episode 134
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16:14
133: How My Summer Off Helped Us 2x Sales | Tips for Maintaining Growth While Taking Time Off
Welcome back to The Branding Business School Podcast - Season 8! After a 15-week hiatus, Victoria is thrilled to reconnect with you all and share insights from her unconventional summer. This episode kicks off with reflections on taking time of...
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Season 8
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Episode 133
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40:38