The Branding Business School Podcast
The Branding Business School Podcast is the go-to show for women looking to build brands that command higher prices, so they can work on their own terms and create more time for their kids and families.
Whether you’re a mompreneur juggling kids and clients or a businesswoman seeking more time and income freedom, this podcast delivers actionable tips, expert insights, and real-life stories to help you elevate your brand, scale your business, and create a life you love.
As a mom to two young children and the CEO of BrandWell Designs, Victoria Marcouillier teaches what it takes to build a powerhouse brand in this online era without sacrificing your sanity or misplacing your priorities.
We support the dreamers and the disruptors and are showing up weekly to teach you practical advice on what it takes to become the go-to in your industry.
Get ready to charge more, work less, and enjoy the moments that matter most in life...the ones that don’t happen behind a laptop screen!
The Branding Business School Podcast
171: Timeless Branding: The Strategy Behind Building a Brand That Works 10 Years from Now
If you want your brand to feel aligned, elevated, and something you’re still proud of ten years from now, this episode is your blueprint for building it right. In this episode, Victoria shares how to build a timeless brand—one that evolves with your growth instead of holding you back. You’ll learn how to design a brand with true staying power so you’re not constantly rebranding or blending into what’s trending online.
Victoria dives into the real reasons why so many brands age poorly and reveals how to avoid the common mistakes that cause entrepreneurs to outgrow their visual identity too soon. From chasing trends to prioritizing personal taste over strategy, you’ll uncover what separates a brand that simply looks good today from one that builds trust, authority, and recognition for years to come.
With relatable stories and practical takeaways, Victoria guides you through how to refine your message, make timeless design decisions, and develop a brand voice that grows with you through every season of business. Because when your brand is rooted in strategy, clarity, and authenticity, you won’t have to chase trends or start over—you’ll show up with confidence, attract the right clients, and build something that truly lasts.
Links Mentioned in Today's Episode
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For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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