The Branding Business School Podcast
The Branding Business School Podcast is the go-to show for women looking to build brands that command higher prices, so they can work on their own terms and create more time for their kids and families.
Whether you’re a mompreneur juggling kids and clients or a businesswoman seeking more time and income freedom, this podcast delivers actionable tips, expert insights, and real-life stories to help you elevate your brand, scale your business, and create a life you love.
As a mom to two young children and the CEO of BrandWell Designs, Victoria Marcouillier teaches what it takes to build a powerhouse brand in this online era without sacrificing your sanity or misplacing your priorities.
We support the dreamers and the disruptors and are showing up weekly to teach you practical advice on what it takes to become the go-to in your industry.
Get ready to charge more, work less, and enjoy the moments that matter most in life...the ones that don’t happen behind a laptop screen!
The Branding Business School Podcast
138: 5 Common Branding Mistakes to Avoid When Building Your Visual Brand
Does your brand's visual identity truly reflect your mission, values, and target audience? In this episode of The Branding Business School podcast, we dissect the five most common mistakes entrepreneurs make when crafting their visual brand. From the strategic pitfalls of overlooking psychological impacts in color selection to the dangers of choosing logos and fonts based on personal biases, we provide actionable insights to ensure your brand resonates powerfully with your audience. Let’s break down why a deep understanding of your brand’s foundation is crucial before you leap into design, and how avoiding these common blunders can align your visual identity with your business goals.
We also shine a spotlight on the importance of investing in professional branding and the timeless effectiveness of simplicity in logos, drawing inspiration from iconic brands like Coca-Cola and Nike. Discover why a versatile brand suite is essential for maintaining consistency across various platforms and how thoughtful font selection can evoke the right emotions to match your brand’s ethos. Whether you’re launching a new venture or contemplating a rebrand, this episode equips you with the knowledge to build a cohesive and impactful visual brand without misplacing your priorities. Join us for a robust discussion that promises to elevate your branding strategy to new heights.
Links Mentioned in Today's Episode:
BrandWell Designs
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!