The Branding Business School Podcast
The Branding Business School Podcast is the go-to show for women looking to build brands that command higher prices, so they can work on their own terms and create more time for their kids and families.
Whether you’re a mompreneur juggling kids and clients or a businesswoman seeking more time and income freedom, this podcast delivers actionable tips, expert insights, and real-life stories to help you elevate your brand, scale your business, and create a life you love.
As a mom to two young children and the CEO of BrandWell Designs, Victoria Marcouillier teaches what it takes to build a powerhouse brand in this online era without sacrificing your sanity or misplacing your priorities.
We support the dreamers and the disruptors and are showing up weekly to teach you practical advice on what it takes to become the go-to in your industry.
Get ready to charge more, work less, and enjoy the moments that matter most in life...the ones that don’t happen behind a laptop screen!
The Branding Business School Podcast
139: Building a Strong Brand Through Podcasting ft. My Podcast Manager, Elisa Dyer
Rebranding a business is never easy, especially when you're caught in the whirlwind of internal struggles and realizations. In today’s episode, Victoria chats with The Branding Business School’s Podcast manager, Elisa Dyer, all about her transformative journey of rebranding her business from a virtual assistant brand to Zealcast Studios—a name that perfectly encapsulates her mission and aspirations. Inspired by a pivotal module on The Art Of Naming at The Branding Business School, Elisa reveals how she overcame the hurdles of merging different aspects of her personality into a cohesive brand. Learn how strategic branding and planning played crucial roles in creating an energetic yet approachable vibe that resonates with her ideal clients.
Victoria and Elisa also explore the multifaceted benefits of podcasting for entrepreneurs, from building credibility and community to creating networking opportunities. They discuss the nuances of monetizing a podcast, emphasizing the distinction between direct and indirect methods. Lastly, you’ll hear personal experiences and success stories that illustrate how podcasting can enhance trust, attract valuable leads, and foster meaningful connections. If you’re in a similar place that Elisa was with considering a rebrand OR if you’re considering starting your very own podcast, this episode is packed with actionable insights that underscore the necessity of strategy in your brand as well as the transformative impact of podcasting on business growth and personal connections.
Links mentioned in today's episode:
Check Out ZealCast Studios’ Website
Follow Elisa & ZealCast Studios on Instagram
ZealCast Studios’ Facebook Page
Join The Branding Business School Waitlist
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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