Branding Matters
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans. Discover what drives customer loyalty, ignites innovation, and skyrockets revenue. From capturing hearts and minds with their authentic stories, to providing BADASS branding tips, my guests reveal the secrets to success for building a strong brand. Get ready for a podcast that challenges the status quo and empowers you to revolutionize your own brand in ways you never imagined. Come to be inspired and changed. Real conversations. Incredible stories. Valuable branding tips. All here to help you build a brand that matters.
Episodes
142 episodes
How to Build a Strong Brand by Building a Strong Village with Jim Button
This episode of Branding Matters is a little different. The conversation takes a bit of a detour away from branding and veers into more of a spiritual direction. The reason being is that just over 4 years ago, my guest was given one year to liv...
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Season 1
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Episode 6
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34:18
How Living an Authentic Life Empowers You with Aiden Lang
Today I’m sitting down with a very special guest who is near and dear to my heart. His name is Aiden Lang, and he is a proud member of the LGBTQ+ community. He’s also one of Calgary’s most celebrated drag queens under the age of 18. And most im...
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Season 1
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Episode 27
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35:43
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How to Know When it's Time to Rebrand - Jonathan Strauss
I've got some exciting news - PPPC is officially rebranding! Jonathan Strauss, President & CEO of the Promotional Product Professionals of Canada, joins me to share what inspired this transformation and what it means for the future of...
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Episode 139
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25:00
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How to Build a Brand Community - Natalie O'Leary & Savannah Dmytriw
Today, we’re diving into something every great business strives for: a thriving brand community. Whether you’re a marketer, a founder, or someone passionate about the power of connection, this episode is for you.I’m thrilled to introduce...
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Episode 137
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31:21
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How To Become a Better Leader - Jake Himelstein
Today’s episode is titled “How to Become a Better Leader,” and features someone who truly embodies this ideal. Jake Himelstein is the President of BAMKO, a company known for its rapid growth, vibrant organizational culture, and innovative appro...
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Episode 136
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30:24
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How Listening to That Little "nudge" will Help You Succeed - Bryan Chadwick
Get ready for a super inspiring episode of BRANDING MATTERS! Today I'm sitting down with a close family friend - Bryan (Chad) Chadwick. Bryan’s story is wild: he’s done everything from making cool art and writing screenplays to helping global m...
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Episode 133
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31:41
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How To Start a Movement - Scott Goodson
I'm baaaaack! After taking the summer off to recharge, I’m kicking off a brand new season of BRANDING MATTERS - and what better way to get things started than with my older brother, Scott Goodson, the co-founder of StrawberryFrog and the brains...
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Episode 132
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36:22
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How to Turn Your Passion into a Successful Brand - Chantal Miyagishima
In this episode I'm sitting down Chantal Miyagishima, the founder of Knitatude. Chantal's remarkable blend of passion and expertise has helped her grow her Instagram account to nearly 250,000 followers - simply by sharing her love for kni...
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Episode 138
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29:21
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How to Build a Courageous Brand That Stands Out - Bill Petrie
Today I’m thrilled to welcome back the amazing Bill Petrie, the founder and creative director of Brandivate - a purpose-driven agency that’s become a powerhouse in brand strategy, marketing, and sales innovation. With over 23 years of executive...
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Episode 135
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31:39
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How Small Bits of Happiness Can Boost Your Brand - Mercedes & Anastasia Korngut
Today, I’m thrilled to introduce two extraordinary guests: Mercedes and Anastasia Korngut. As teen co-founders of Small Bits of Happiness, Mercedes and Anastasia are on a mission to help people—especially teens—find joy in everyday mom...
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Episode 134
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29:12
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How to Surpass Your Fundraising Goals - Kate Torrance
Today, I'm thrilled to be sitting down with Kate Torrance - the VP and Head of Brand, Content & Communications at SickKids Foundation. With over two decades of experience in advertising and communications, Kate has been instrumental in shap...
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Episode 132
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28:56
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BEST OF BRANDING MATTERS - How to Stand Out by Flipping the Script - Charity Gibson
Today, I'm thrilled to welcome back my dear friend Charity Gibson, the Founder and CEO of Paper Plane Coaching Company.Charity is a true powerhouse in the world of branding and marketing. With her extensive experience as a tenured market...
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Episode 131
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36:06
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How YETI Revolutionized The Way We Chill - Bill Neff
Today I'm sitting down with Bill Neff, the Head of Marketing at YETI, to uncover the secrets behind building one of the world's most coveted brands. Bill, a seasoned marketing expert with a passion for adventure, shares invaluable insights on Y...
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Episode 129
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30:34
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How to Transform Trauma into Brand Strength Through Vulenerability - Jenna Quaranta (JQ)
Welcome to the first NEW episode of 2025! Today, I'm sitting down with an extraordinary woman, Jenna Quaranta, also known as JQ. Before you tune in, I want to issue a trigger warning: this episode deals with the sensitive topic of the largest m...
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Episode 126
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34:36
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How Levi's Became a Cultural Icon- Tracey Panek
Today I'm sitting down with Tracey Panek, the historian and archives manager at Levi Strauss & Company. With nearly 175 years of history behind it, Levi's is not just a brand; it's a cultural icon that has successfully connecte...
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Episode 125
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27:15
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How To Create a Brand Identity That Stands Out - G'Day Frank
Today I'm sitting down with Reagan Mackrill, better known as Frank, the creative force behind G'Day Frank, a branding and design studio based in Australia. With almost 42K followers in Insta - Frank is a "micro influencer" who has made waves wi...
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Episode 124
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30:07
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How BAMKO Became the Biggest Company You've Never Heard Of - Brett Marz
In this episode I have the pleasure of sitting down with Brett Marz, the Co-Founder of BAMKO, a leading force in the world of promotional products and branded merch. Renowned for their full-service approach and creativity, BAMKO is the most awa...
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Episode 121
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32:05
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How I Became a BADASS - hosted by Laurie Moore
Welcome to a very special episode of Branding Matters! Today, we're switching things up with a unique twist that I'm thrilled to share with you. For this episode, the tables have turned, and I've invited the incredible Laurie Moore to tak...
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Episode 120
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41:09
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How The Survivor Brand Continues to Survive - Charlie Parsons
Today I have the privilege of sitting down with a true innovator in the world of reality TV - the creative genius behind the global phenomenon "Survivor."Contrary to popular belief his name is not Mark Burnett, but rather he's a brillia...
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Episode 113
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40:20
How a Former Bachelor Built a Generous Brand - Ben Higgins
Today I’m sitting down with Ben Higgins - a former Bachelor who traded in his roses for roasters.You might know Ben from his time on The Bachelorette and The Bachelor, but his impact goes far beyond the glitz and glam of reality TV.<...
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Episode 112
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38:39
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How to Convert Followers into Customers - Jenn Hermann
My guest today is Jenn Hermann - global expert on Instagram marketing and the genius behind 'Jenn’s Trends'. Jenn is also an author and internationally renowned speaker.With her deep understanding of Instagram, Jenn has become a guiding...
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Episode 109
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44:02
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How to Say Goodbye to Someone Special - Sylvia Goodson
This special edition of Branding Matters is dedicated to my beloved mother - Sylvia Goodson.Sylvia died suddenly on December 17, 2023, and losing her brought me to my knees in a way I still struggle to put into words.To honour he...
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Episode 107
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17:47
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How to Make a Memorable First Impression - Paige Valasquez
Welcome to the first episode of THE BEST OF BRANDING MATTERS!In this episode I sat down with Paige Velasquez Budde, Partner & CEO at Zilker Media - one of Austin’s most reputable and fastest growing agencies that specializes in build...
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Episode 103
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47:34
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How to Produce a Memorable Brand - Maz Farrelly
On this first “official” episode of 2024, I am beyond excited to be sitting down with a true powerhouse! Her name is Maz Farrelly, and she’s one of the brilliant minds behind some of the world’s most popular TV shows - including Dancing With Th...
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Episode 108
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49:24
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How to Turn Your Homegrown Business into a Multi-Million Dollar Brand - Julie Cole (Mabel's Labels)
Today, we have a true game-changer joining us, someone whose entrepreneurial journey will leave you inspired and equipped with invaluable knowledge. Her name is Julie Cole - and she’s the extraordinary co-founder of Mabel's Labels.Julie ...
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Episode 101
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35:53
