WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSRocks podcast features in-depth conversations on customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
WBSRocks: Business Growth with Enterprise Software and Digital Transformation
WBSP775: Grow Your Business by Learning the Top 10 CRMs for Startups in 2025 w/ Sam Gupta
When assessing the Top 10 CRMs for Startups in 2025, it’s important to establish a clear definition of what constitutes a startup and how its needs differ from larger organizations. In this context, startups are typically companies with fewer than 20 employees or less than $10 million in annual revenue—businesses still shaping their go-to-market models and refining repeatable sales and marketing processes. These organizations are usually founder-led, with lean operational structures and limited departmental specialization, which means their CRM requirements prioritize simplicity, affordability, and rapid deployment over complex integrations or deep customization. Unlike mid-market or enterprise firms, startups need tools that deliver immediate visibility and momentum without requiring heavy IT involvement or long implementation cycles.
In this episode, our host Sam Gupta discusses the top 10 CRMs for Startups in 2025. He also discusses several variables that influence the rankings of these CRM systems for startups. Finally, he shares the pros and cons of each CRM system.
Background Soundtrack: Away From You – Mauro Somm
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.